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35
README.md
35
README.md
@@ -2,15 +2,42 @@
|
||||
|
||||
the repo is not applicable to foreigners
|
||||
|
||||
本系列文章会持续更新，watch repo，及时获取更新信息。
|
||||
## 阅读建议
|
||||
|
||||
|
||||
🎈 [《一人企业方法论2.0》已在CC-BY-NC-SA协议下发布，建议先读完后继续阅读本书](https://github.com/easychen/one-person-businesses-methodology-v2.0)
|
||||
|
||||
|
||||
|
||||
---
|
||||
|
||||
> 本书部分内容已被收录于《全栈路线图》，[可点此查看高清版PDF和源文件](https://github.com/easychen/stack-roadmap)
|
||||
|
||||
[](https://github.com/easychen/stack-roadmap)
|
||||
|
||||
|
||||
本系列文章会持续更新，微信扫码订阅主题，可第一时间获取更新信息。
|
||||
|
||||
|
||||
|
||||
|
||||
|
||||
|
||||
|
||||
新增：网课制作思维导图 [高清PDF下载](https://share.weiyun.com/78SWCYli) [视频课程](http://next.ftqq.com/18)
|
||||
|
||||
|
||||
|
||||
|
||||
- 关注作者：
|
||||
- 微博(主要为技术分享):[@Easy](https://weibo.com/easy)
|
||||
- Twitter（主要转发妹子和猫）：[Easychen](https://twitter.com/easychen/)
|
||||
- 源文件：[GitHub Repo](https://github.com/easychen/howto-make-more-money/)
|
||||
- 免费在线阅读完整版：[点此阅读](https://easychen.github.io/howto-make-more-money/)
|
||||
- 购买打包格式：[约79页，PDF/ePub/Mobi 三种格式](https://next.ftqq.com/12)。
|
||||
- 免费在线阅读完整版：[github.io镜像](https://easychen.github.io/howto-make-more-money/) [vercel镜像](https://howto-make-more-money.easychen.vercel.app/)
|
||||
- 高清思维导图和PDF电子书下载：关注微信公众号「不聊技术」(nonocode)，发送「零花钱」获取下载链接。
|
||||
|
||||
如果你觉得这本小书对你有所帮助的话，请分享给身边的程序员，谢谢。
|
||||
|
||||
## 更新日志
|
||||
- 2020/10/17：新增网课制作思维导图
|
||||
- 2020/08/27：修正资产评分标准，更新网易云课堂分成比例的信息。
|
||||
- 2020/04/07：全面重写为一本小书。
|
||||
|
||||
19
RoboFile.php
Normal file
19
RoboFile.php
Normal file
@@ -0,0 +1,19 @@
|
||||
<?php
|
||||
/**
|
||||
* This is project's console commands configuration for Robo task runner.
|
||||
*
|
||||
* @see http://robo.li/
|
||||
*/
|
||||
class RoboFile extends \Robo\Tasks
|
||||
{
|
||||
// define public methods as commands
|
||||
public function build()
|
||||
{
|
||||
$this->_exec("gitbook build . docs");
|
||||
}
|
||||
|
||||
public function up($m = 'update')
|
||||
{
|
||||
$this->_exec("git pull && git add . && git commit -m '" . $m . "' && git push");
|
||||
}
|
||||
}
|
||||
2
ch00.md
2
ch00.md
@@ -10,7 +10,7 @@
|
||||
|
||||
后来每次尝试更新这篇文章，我都有一种感觉，那就是「一篇文章可能没有办法把这些东西都放得下了」。但写文也是挺费精力的，所以一直没动。
|
||||
|
||||
最近我众筹的[一个课程](http://fox.quanzhanke.com)卖得不错，缓解了这几个月的生活压力；这篇文章在 GitHub 的 Star 也超过了1万。为了感谢大家的支持，我想是时候更新一下这篇文章了。
|
||||
最近我众筹的一个课程卖得不错，缓解了这几个月的生活压力；这篇文章在 GitHub 的 Star 也超过了1万。为了感谢大家的支持，我想是时候更新一下这篇文章了。
|
||||
|
||||
## 关于版权
|
||||
|
||||
|
||||
2
ch01.md
2
ch01.md
@@ -12,7 +12,7 @@
|
||||
|
||||
|
||||
|
||||
为什么这么说？因为对于一个企业来讲，它有足够多的资源可以调配，可以通过雇人的方式批量增加可用的时间片。但是对于我们处于「副业」状态的业务来讲，精力和资源都是非常有限的。副业本来挣的就很少，如果还要去雇人的话，每一个人分下来就会更少，会有入不敷出的风险。另外人多了，上沟通上也需要成本。
|
||||
为什么这么说？因为对于一个企业来讲，它有足够多的资源可以调配，可以通过雇人的方式批量增加可用的时间片。但是对于我们处于「副业」状态的业务来讲，精力和资源都是非常有限的。副业本来挣的就很少，如果还要去雇人的话，每一个人分下来就会更少，会有入不敷出的风险。另外人多了，沟通上也需要成本。
|
||||
|
||||
所以我觉得，对挣零花钱来讲，时间片是整个环节中最有限的，最难拓展的资源，所以我们应该**以紧缺的资源为核心来规划挣零花钱这件事情**。
|
||||
|
||||
|
||||
6
ch02.md
6
ch02.md
@@ -16,17 +16,17 @@
|
||||
|
||||
## 从外包 ❌ 到二次开发 ⭕️
|
||||
|
||||
但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。
|
||||
但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外，好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。
|
||||
|
||||
其实有一种方式可以缓解这种情况。那就是**我们把开发的范围缩小到一个细分市场上来**，通过给一些标准化的开源产品做二次开发来挣钱。
|
||||
|
||||
这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如**从国内项目改成国际知名的项目**。
|
||||
|
||||
这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不多。
|
||||
这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不会太多。
|
||||
|
||||
## 切换对时间片更友好的商业模式
|
||||
|
||||
另一方面，如果我们能控制自己售卖时间片的方式话，还可以通过更好的商业模式来提升单位时间的收益。
|
||||
另一方面，如果我们能控制自己售卖时间片的方式的话，还可以通过更好的商业模式来提升单位时间的收益。
|
||||
|
||||
举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？
|
||||
|
||||
|
||||
4
ch03.md
4
ch03.md
@@ -28,9 +28,9 @@
|
||||
|
||||
|
||||
|
||||
比如我之前发布的[Slide酱](http://slide.ftqq.com/)，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一一百多字的速度记录下来，然后二次修改而成的。
|
||||
比如我之前发布的[Slide酱](http://slide.ftqq.com/)，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一百多字的速度记录下来，然后二次修改而成的。
|
||||
|
||||
最近看到个不错的服务，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。
|
||||
最近看到个[不错的服务](https://2zimu.com/)，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。
|
||||
|
||||
如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。
|
||||
|
||||
|
||||
2
ch04.md
2
ch04.md
@@ -9,7 +9,7 @@
|
||||
|
||||
话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是**让钱为自己工作**。
|
||||
|
||||
在这本书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：
|
||||
在书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：
|
||||
|
||||
* 股票
|
||||
* 债券
|
||||
|
||||
6
ch05.md
6
ch05.md
@@ -1,6 +1,6 @@
|
||||
# 资产和被动收入·其二 创造资产
|
||||
|
||||
接着上一节的问题，如果我们不能购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。
|
||||
接着上一节的问题，如果我们不能通过购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。
|
||||
|
||||
|
||||
|
||||
@@ -17,7 +17,7 @@
|
||||
|
||||
首先是「**自传播**」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。
|
||||
|
||||
对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身就自己就能传播，那么我们可以在零市场预算的情况下获得成长。
|
||||
对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身自己就能传播，那么我们就可以在零市场预算的情况下获得成长。
|
||||
|
||||
## UGC
|
||||
|
||||
@@ -25,7 +25,7 @@
|
||||
|
||||
第二类叫做「**UGC**」，用户贡献内容。它其实是一种更广义的众包。核心也是突破时间片限制。比如说我现在经营一个原创博客，天天都是自己写，就会觉得自己累得都不行了。
|
||||
|
||||
但如果我们去做一个访谈类的博客，弄一个相对固定的问题列表，然后拿着这个列表去采访各行各业的人，把结果做成一期一期的内容。这样用户就贡献了至少一般的内容了。
|
||||
但如果我们去做一个访谈类的博客，弄一个相对固定的问题列表，然后拿着这个列表去采访各行各业的人，把结果做成一期一期的内容。这样用户就贡献了至少一半的内容了。
|
||||
|
||||
如果我们再改成办一个杂志，每一期大家根据主题投稿，你就从主创变身成编辑了。虽然投稿里有好有坏，良莠不齐，但我们的主要任务已经变成去筛选了，只要贡献内容的用户足够的多，那整体质量还是有保证的。最主要是内容的量就上来了。一个人的话，不管你多么努力，总是有一个上限的，因为你毕竟是人类。
|
||||
|
||||
|
||||
14
ch06.md
14
ch06.md
@@ -15,7 +15,7 @@
|
||||
|
||||
「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。
|
||||
|
||||
「钱」方面，我们也需要一点启动资金，但**不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因**。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费.省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。
|
||||
「钱」方面，我们也需要一点启动资金，但**不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因**。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费，省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。
|
||||
|
||||
|
||||
这里要提醒大家的是，一定不要忘记维护成本。
|
||||
@@ -26,9 +26,9 @@
|
||||
|
||||
维护成本往往不是那么显而易见。比如说吧，其实在线课程也是有维护成本的。很多想要做课但没有做课的同学和我交流，都觉得课程是一个非常好的商品。他们说，「你看，做一个课只要三到六个月，然后就可以放到那里收钱了。每年那么多的毕业生，这一届卖完了接着卖下一届」，听起来简直是躺着挣钱。
|
||||
|
||||
但理想是美好的，现实是骨感的。是咱们计算机类的课过时非常快的，前端课甚至还没做完上架，框架就又发大版本了。
|
||||
但理想是美好的，现实是骨感的。咱们计算机类的课过时是非常快的，前端课甚至还没做完上架，框架就又发大版本了。
|
||||
|
||||
上架以后，如果你的课做得好，只要一上排行版，很快就会有人把你的课的大纲抄一遍，然后以更便宜的价格来销售。
|
||||
上架以后，如果你的课做得好，只要一上排行榜，很快就会有人把你的课的大纲抄一遍，然后以更便宜的价格来销售。
|
||||
|
||||
|
||||
|
||||
@@ -44,15 +44,15 @@
|
||||
|
||||
周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现**在我创造的各种资产中，掘金小册的投入产出率是最高的**。
|
||||
|
||||
## 持续性
|
||||
## 可持续性
|
||||
|
||||
|
||||
|
||||
持续性以前我忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，**一个资产放在那个地方，它不可能一直就持续地挣钱**。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。
|
||||
持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，**一个资产放在那个地方，它不可能一直就持续地挣钱**。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。
|
||||
|
||||
这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。
|
||||
这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成，要么我们就不去管它，让它慢慢地随着时间去消亡；要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。
|
||||
|
||||
或者我们就不去管它，让它慢慢地随着时间去消亡。对于不同的资产来讲，它只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。
|
||||
对于不同的资产来讲，只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。
|
||||
|
||||
## 风险
|
||||
|
||||
|
||||
6
ch07.md
6
ch07.md
@@ -55,7 +55,7 @@
|
||||
### 投稿
|
||||
|
||||
很多同学喜欢写技术博客，其实把文章投给一些网站是有稿费的。
|
||||
比如InfoQ，他们家喜欢收3000~4000字的深度技术文章；稿费是 200 元 / 篇。虽然不算太多，但一篇长文的稿费也够买个入门级的Cherry键盘了。我喜欢InfoQ的地方是他们的版权要求上比较宽松。文章在他们网站发布后，你可以再发布到自己博客的；而且文章可以用于出书，只要标明原发于InfoQ即可。
|
||||
比如InfoQ，他们家喜欢收3000~4000字的深度技术文章；稿费是 200 元 / 篇。虽然不算太多，但一篇长文的稿费也够买个入门级的Cherry键盘了。我喜欢InfoQ的地方是他们的版权要求上比较宽松。文章在他们网站发布后，你可以再发布到自己的博客；而且文章可以用于出书，只要标明原发于InfoQ即可。
|
||||
|
||||
更详细的说明见这里：[https://www.infoq.cn/instruction](https://www.infoq.cn/instruction)
|
||||
|
||||
@@ -65,6 +65,6 @@
|
||||
|
||||
如果你在BAT等一流互联网公司工作，如果你有一帮志同道合的程序员朋友，那么基本上每隔几个月你应该就会遇到有想换工作的同事和朋友，所以千万别错过你挣推荐费的大好时机。
|
||||
|
||||
一般来讲，公司内部推荐的钱会少一些，我见过的3000~6000的居多。但因为是自己公司，会比较靠谱，所以风险小一些。经常给公司推荐人才，还会提升老大多你的好感度，能优先就优先吧。
|
||||
一般来讲，公司内部推荐的钱会少一些，我见过的3000~6000的居多。但因为是自己公司，会比较靠谱，所以风险小一些。经常给公司推荐人才，还会提升老大对你的好感度，能优先就优先吧。
|
||||
|
||||
比起内部推荐，猎头推荐的推荐费则会多很多。一个30万年薪的程序员，成功入职后差不多可以拿到1万RMB的推荐费。但猎头渠道的问题在于对简历质量要求非常高，有知名公司背景的才容易成单；回款周期又特别长，一般要入职过了试用期以后才能拿到全部推荐费，得小半年。
|
||||
比起内部推荐，猎头推荐的推荐费则会多很多。一个30万年薪的程序员，成功入职后差不多可以拿到1万RMB的推荐费。但猎头渠道的问题在于对简历质量要求非常高，有知名公司背景的才容易成单；回款周期又特别长，一般要入职过了试用期以后才能拿到全部推荐费，得小半年。
|
||||
|
||||
11
ch10.md
11
ch10.md
@@ -1,11 +1,10 @@
|
||||
# 适合程序员创造的资产·其三 付费社群
|
||||
|
||||
|
||||
- 投入：★ 准备一定的内容后就可以零成本开始
|
||||
- 产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高
|
||||
- 持久性：★ 需要持续更新内容，维护社群氛围
|
||||
- 风险：★ 好像没啥风险
|
||||
- 门槛：★ 开通服务容易，卖会员难
|
||||
- 低投入：★★★★ 准备一定的内容后就可以零成本开始
|
||||
- 高产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高
|
||||
- 可持续性：★ 需要持续更新内容，维护社群氛围
|
||||
- 低风险：★★★★★ 好像没啥风险
|
||||
- 低门槛：★★★★★ 开通服务容易，卖会员难
|
||||
|
||||
|
||||
收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。
|
||||
|
||||
10
ch11.md
10
ch11.md
@@ -1,10 +1,10 @@
|
||||
# 适合程序员创造的资产·书籍出版
|
||||
|
||||
- 投入：★★★★ 书籍出版需要的内容更多，周期更长
|
||||
- 产出：★★★ 版税一般在8%~10%，但可以提升知名度
|
||||
- 持久性：★★★★ 书籍更新频次很低
|
||||
- 风险：★★ 反正不怎么挣钱，所以风险也不高
|
||||
- 门槛：★★★ 首先要有出版社愿意出，电子版也有门槛
|
||||
- 低投入：★ 书籍出版需要的内容更多，周期更长
|
||||
- 高产出：★★★ 版税一般在8%~10%，但可以提升知名度
|
||||
- 可持续性：★★★★ 书籍更新频次很低
|
||||
- 低风险：★★★★ 反正不怎么挣钱，所以风险也不高
|
||||
- 低门槛：★★★★★ 首先要有出版社愿意出，电子版也有门槛
|
||||
|
||||
|
||||
##实操分享
|
||||
|
||||
10
ch12.md
10
ch12.md
@@ -1,10 +1,10 @@
|
||||
# 适合程序员创造的资产·付费专栏
|
||||
|
||||
- 投入：★★★ 文字专栏，比视频投入低，但依然很费时间
|
||||
- 产出：★★★ 文字类产品的售价普遍偏低
|
||||
- 持久性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新
|
||||
- 风险：★★ 从日常文章的受欢迎程度可以评估
|
||||
- 门槛：★ 会写文章就可以
|
||||
- 低投入：★★★ 文字专栏，比视频投入低，但依然很费时间
|
||||
- 高产出：★★★ 文字类产品的售价普遍偏低
|
||||
- 可持续性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新
|
||||
- 低风险：★★★★ 从日常文章的受欢迎程度可以评估
|
||||
- 低门槛：★★★★★ 会写文章就可以
|
||||
|
||||
最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。
|
||||
|
||||
|
||||
22
ch13.md
22
ch13.md
@@ -1,13 +1,17 @@
|
||||
# 适合程序员创造的资产·付费课程
|
||||
|
||||
- 投入：★★★★ 前期要准备，后期要剪辑，录音还可能要购买硬件
|
||||
- 产出：★★★★★ 用户愿意为好的课程花钱
|
||||
- 持久性：★★★ 技术类课程大概半年需要更新一次
|
||||
- 风险：★★★ 因为投入大，如果没人买就很亏，最好自带流量
|
||||
- 门槛：★★★ 有演讲经验很重要
|
||||
- 低投入：★ 前期要准备，后期要剪辑，录音还可能要购买硬件
|
||||
- 高产出：★★★★★ 用户愿意为好的课程花钱
|
||||
- 可持续性：★★ 技术类课程大概半年需要更新一次
|
||||
- 低风险：★★ 因为投入大，如果没人买就很亏，最好自带流量
|
||||
- 低门槛：★★★ 有演讲经验很重要
|
||||
|
||||
在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。
|
||||
|
||||
## 做课步骤
|
||||
|
||||
|
||||
|
||||
## 平台销售
|
||||
|
||||
### 渠道和分成
|
||||
@@ -18,7 +22,7 @@
|
||||
|
||||
网易的课分三类：
|
||||
|
||||
- 独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。
|
||||
- 独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。~~这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。~~ [网易在2020年5月修改了协议](https://weibo.com/1088413295/JbTMyB29m?from=page_1005051088413295_profile&wvr=6&mod=weibotime)，目前分成比例为实际收入的50%.
|
||||
- 精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。
|
||||
- 微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。
|
||||
|
||||
@@ -31,7 +35,7 @@
|
||||
|
||||
相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）
|
||||
|
||||
腾讯课堂没用过，欢迎熟悉的同学 PR 。
|
||||
腾讯课堂暂不推荐。主要原因是我作为网易金云奖最佳课程得主，以个人身份申请讲师资格，三次被拒。所以我觉得其他同学的门槛可能会更高。听说以机构方式申请比较容易，但这要求你有公司资质。
|
||||
|
||||
## 实操分享
|
||||
|
||||
@@ -240,7 +244,7 @@
|
||||
|
||||
|
||||
|
||||
另一个不错的选择是 Dynalist ，虽然严格的讲它不是思维导出，而是类似于 workflow 那种树结构。但可以无限层级往下写东西的感觉非常不错。而且免费版就非常够用。
|
||||
另一个不错的选择是 Dynalist ，虽然严格的讲它不是思维导图，而是类似于 workflow 那种树结构。但可以无限层级往下写东西的感觉非常不错。而且免费版就非常够用。
|
||||
|
||||
|
||||
|
||||
@@ -317,7 +321,7 @@
|
||||
|
||||
|
||||
|
||||
我个人的感觉其实做课并不太需要特别硬件，主要的就是麦克风。我之前用过扩展声卡、录音笔，感觉都还行。现在用的是 Zoom 的 H1n ，这个设备充电后可以随手拿着，也可以用过USB直连电脑录音，还能放到相机上边用，感觉还是不错的。
|
||||
我个人的感觉其实做课并不太需要特别硬件，主要的就是麦克风。我之前用过扩展声卡、录音笔，感觉都还行。现在用的是 Zoom 的 H1n ，这个设备充电后可以随手拿着，也可以通过USB直连电脑录音，还能放到相机上边用，感觉还是不错的。
|
||||
|
||||
|
||||
|
||||
|
||||
10
ch14.md
10
ch14.md
@@ -1,10 +1,10 @@
|
||||
# 适合程序员创造的资产·应用市场卖付费软件
|
||||
|
||||
- 投入：★★★ 标准软件开发，就是需要买苹果的开发者program和测试用硬件
|
||||
- 产出：★★★ 红海市场，需要想办法脱颖而出
|
||||
- 持久性：★★★ 需要更跟上苹果更新的节奏
|
||||
- 风险：★★ 最多也就是上架了没人用
|
||||
- 门槛：★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈
|
||||
- 低投入：★★★ 需要购买苹果的开发者program和日益昂贵的硬件测试用
|
||||
- 高产出：★★★★ 红海市场，需要想办法脱颖而出，一旦用户起来，收益可观
|
||||
- 可持续性：★★★ 需要更跟上苹果更新的节奏
|
||||
- 低风险：★★★ 由于市场软件众多，需要想办法进入推荐。不过最多也就是上架了没人用
|
||||
- 低门槛：★★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈
|
||||
|
||||
|
||||
|
||||
|
||||
10
ch15.md
10
ch15.md
@@ -1,10 +1,10 @@
|
||||
# 适合程序员创造的资产·订阅式软件和服务
|
||||
|
||||
- 投入：★★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能
|
||||
- 产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入
|
||||
- 持久性：★★ 需要定期更新大功能刺激用户续订
|
||||
- 风险：★★★ 风险在于这部分只要是英文市场，如何获得关注是重点
|
||||
- 门槛：★ 标准软件开发
|
||||
- 低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能
|
||||
- 高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入
|
||||
- 可持续性：★★ 需要定期更新大功能刺激用户续订
|
||||
- 低风险：★★ 风险在于早期用户的获取，以及续订率
|
||||
- 低门槛：★★★★★ 标准软件开发
|
||||
|
||||
|
||||
|
||||
|
||||
15
ch16.md
15
ch16.md
@@ -1,17 +1,16 @@
|
||||
# 适合程序员创造的资产·模板、插件和源代码市场
|
||||
|
||||
- 投入：★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本
|
||||
- 产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金
|
||||
- 持久性：★★ 根据平台的不同需要定期同步更新
|
||||
- 风险：★★★★ 风险在于这部分只要是英文市场，如何获得关注是重点
|
||||
- 门槛：★★ 前端可以做模板，后端可以写插件，全栈可以卖整站
|
||||
|
||||
- 低投入：★★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本
|
||||
- 高产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金
|
||||
- 可持续性：★★★ 根据平台的不同需要定期同步更新
|
||||
- 低风险：★★ 风险在于这部分主要是英文市场，如何获得关注是重点
|
||||
- 低门槛：★★★★ 前端可以做模板，后端可以写插件，全栈可以卖整站
|
||||
|
||||
就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。
|
||||
|
||||
虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。
|
||||
|
||||
比如 Envato 旗下的模板交易市场 themeforest.net 和 代码插件交易市场 codecanyon.net 。
|
||||
比如 Envato 旗下的模板交易市场 [themeforest.net](https://themeforest.net) 和 代码插件交易市场 [codecanyon.net](https://codecanyon.net) 。
|
||||
|
||||
我们重点来说说 themeforest 吧。
|
||||
|
||||
@@ -21,7 +20,7 @@
|
||||
|
||||
在国内，就算你做了一套好模板，其实也很难卖出去。即使有很少的用户购买，也会很快被分享出去，以盗版的方式到处传播。
|
||||
|
||||
在英文市场用户的付费意识会比较强，会更愿意在付费市场里面去买一些价格合适、在版权上有没有版权隐患的模板或者插件。首先因为这对他们来说不贵，然后用盗版的话，收到的惩罚会贵很多。
|
||||
在英文市场用户的付费意识会比较强，会更愿意在付费市场里面去买一些价格合适、在版权上又没有版权隐患的模板或者插件。首先因为这对他们来说不贵，然后用盗版的话，受到的惩罚会贵很多。
|
||||
|
||||
我用 themeforest 主要是买模板，最开始我以为这个市场不大，直到有一天我无意间看到畅销榜的一个模板销量。
|
||||
|
||||
|
||||
11
ch17.md
11
ch17.md
@@ -1,10 +1,11 @@
|
||||
# 适合程序员创造的资产·经营媒体账号并带货
|
||||
|
||||
- 投入：★★★★ 需要持续不断的创作内容
|
||||
- 产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产
|
||||
- 持久性：★ 日更最少周更
|
||||
- 风险：★★★ 起步难，有内容没人看，越到后边风险越低
|
||||
- 门槛：★ 会写字就能开始
|
||||
- 低投入：★ 需要持续不断的创作内容
|
||||
- 高产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产
|
||||
- 可持续性：★ 日更，最少周更
|
||||
- 低风险：★★ 起步难，有内容没人看，越到后边风险越低
|
||||
- 低门槛：★★★★★ 会写字就能开始
|
||||
|
||||
|
||||
## 经营个人品牌和媒体账号
|
||||
|
||||
|
||||
6
ch99.md
6
ch99.md
@@ -8,10 +8,10 @@
|
||||
|
||||
- 作品合集：[方糖气球](http://ftqq.com)
|
||||
- 日常技术和独立开发分享：[微博](https://weibo.com/easy)
|
||||
- 偶尔更新的公众号：方糖君
|
||||
- 微信公众号「不聊技术」(nonocode)
|
||||
|
||||
|
||||
|
||||
|
||||
|
||||
如果你觉得这本小书对你有所帮助的话，可以购买电子书版本，70页左右（ PDF/ePub/mobi ）格式。购买地址 [next.ftqq.com/12](http://next.ftqq.com/12)
|
||||
如果你觉得这本小书对你有所帮助的话，请分享给身边的程序员。
|
||||
|
||||
|
||||
19
docs/RoboFile.php
Normal file
19
docs/RoboFile.php
Normal file
@@ -0,0 +1,19 @@
|
||||
<?php
|
||||
/**
|
||||
* This is project's console commands configuration for Robo task runner.
|
||||
*
|
||||
* @see http://robo.li/
|
||||
*/
|
||||
class RoboFile extends \Robo\Tasks
|
||||
{
|
||||
// define public methods as commands
|
||||
public function build()
|
||||
{
|
||||
$this->_exec("gitbook build . docs");
|
||||
}
|
||||
|
||||
public function up($m = 'update')
|
||||
{
|
||||
$this->_exec("git pull && git add . && git commit -m '" . $m . "' && git push");
|
||||
}
|
||||
}
|
||||
@@ -381,7 +381,7 @@
|
||||
<p>微博的文章有了几十万的阅读以后就慢慢地冷了下来，但是放到 GitHub 的文章，却一直有新的读者和反馈。于是陆续更新了几次。</p>
|
||||
<p>另一方面，最近几年，我因为开始尝试自由职业的原因，花了很多精力在「知识变现」、「独立开发」和「自媒体」相关的事情上边，又慢慢多了一些可以分享的内容，也有了一些相对系统化的想法。</p>
|
||||
<p>后来每次尝试更新这篇文章，我都有一种感觉，那就是「一篇文章可能没有办法把这些东西都放得下了」。但写文也是挺费精力的，所以一直没动。</p>
|
||||
<p>最近我众筹的<a href="http://fox.quanzhanke.com" target="_blank">一个课程</a>卖得不错，缓解了这几个月的生活压力；这篇文章在 GitHub 的 Star 也超过了1万。为了感谢大家的支持，我想是时候更新一下这篇文章了。</p>
|
||||
<p>最近我众筹的一个课程卖得不错，缓解了这几个月的生活压力；这篇文章在 GitHub 的 Star 也超过了1万。为了感谢大家的支持，我想是时候更新一下这篇文章了。</p>
|
||||
<h2 id="关于版权">关于版权</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407145650.png" alt=""></p>
|
||||
<p>转载必须在正文第一段注明来源和作者（ <a href="https://weibo.com" target="_blank">Easy</a> ），并<strong>添加回链到本 Repo( <a href="https://github.com/easychen/howto-make-more-money" target="_blank">https://github.com/easychen/howto-make-more-money</a> ) 的链接</strong>。拆成单篇转载的，每一篇都需要说明。谢谢合作。</p>
|
||||
@@ -430,7 +430,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
|
||||
gitbook.page.hasChanged({"page":{"title":"前言","level":"1.2","depth":1,"next":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"path":"ch01.md","ref":"ch01.md","articles":[]},"previous":{"title":"程序员如何优雅地挣零花钱","level":"1.1","depth":1,"path":"README.md","ref":"README.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch00.md","mtime":"2020-04-07T14:41:16.040Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-04-08T08:20:23.251Z"},"basePath":".","book":{"language":""}});
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||||
gitbook.page.hasChanged({"page":{"title":"前言","level":"1.2","depth":1,"next":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"path":"ch01.md","ref":"ch01.md","articles":[]},"previous":{"title":"程序员如何优雅地挣零花钱","level":"1.1","depth":1,"path":"README.md","ref":"README.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch00.md","mtime":"2020-09-22T02:33:03.565Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-09-25T23:56:17.700Z"},"basePath":".","book":{"language":""}});
|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -381,7 +381,7 @@
|
||||
<p>首先，来看我们的主题，程序员如何优雅地挣零花钱。它有两个重点，一个是「 <strong> 零花钱 </strong> 」，另一个是「 <strong> 优雅 </strong> 」。</p>
|
||||
<p>所谓「零花钱」，就表明我们做的这个事情它是一个「副业」，我们还有一份正职工作在。「副业」是什么？那是我们从自己本来已经很繁忙的工作、生活时间里面活活挤出来的一点时间来做的事情。所以对「挣零花钱」来讲，什么最宝贵？是我们的<strong>时间片</strong>。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407130424.png" alt=""></p>
|
||||
<p>为什么这么说？因为对于一个企业来讲，它有足够多的资源可以调配，可以通过雇人的方式批量增加可用的时间片。但是对于我们处于「副业」状态的业务来讲，精力和资源都是非常有限的。副业本来挣的就很少，如果还要去雇人的话，每一个人分下来就会更少，会有入不敷出的风险。另外人多了，上沟通上也需要成本。</p>
|
||||
<p>为什么这么说？因为对于一个企业来讲，它有足够多的资源可以调配，可以通过雇人的方式批量增加可用的时间片。但是对于我们处于「副业」状态的业务来讲，精力和资源都是非常有限的。副业本来挣的就很少，如果还要去雇人的话，每一个人分下来就会更少，会有入不敷出的风险。另外人多了，沟通上也需要成本。</p>
|
||||
<p>所以我觉得，对挣零花钱来讲，时间片是整个环节中最有限的，最难拓展的资源，所以我们应该<strong>以紧缺的资源为核心来规划挣零花钱这件事情</strong>。</p>
|
||||
<p>那所谓的「优雅」就说我们不但要挣钱，还要挣得轻松，不要比上班还累。这就要讲究方式和方法。而这就这就涉及到了「<strong>时间片的优化</strong>」。</p>
|
||||
|
||||
@@ -427,7 +427,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
|
||||
gitbook.page.hasChanged({"page":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"next":{"title":"时间片优化·其一 提升单位时间收益","level":"1.4","depth":1,"path":"ch02.md","ref":"ch02.md","articles":[]},"previous":{"title":"前言","level":"1.2","depth":1,"path":"ch00.md","ref":"ch00.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch01.md","mtime":"2020-04-08T01:48:52.220Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-04-08T08:20:23.251Z"},"basePath":".","book":{"language":""}});
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -384,12 +384,12 @@
|
||||
<p>第一个思路是，去做国外的外包。因为和国内相比，国外的人力成本会贵很多，相比国外的开发者，我们的成本又更低，所以这就出现了一个价格差。控制好这个价格差，我们就能挣到更多的钱。</p>
|
||||
<p>当然，要做国外的业务就要求我们有通过外语进行沟通的能力，如果你没有，可以放弃这个市场；或者试试用<a href="https://fox.ftqq.com" target="_blank">福利单词</a>来培养(误)。</p>
|
||||
<h2 id="从外包-❌-到二次开发-⭕️">从外包 ❌ 到二次开发 ⭕️</h2>
|
||||
<p>但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。</p>
|
||||
<p>但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外，好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。</p>
|
||||
<p>其实有一种方式可以缓解这种情况。那就是<strong>我们把开发的范围缩小到一个细分市场上来</strong>，通过给一些标准化的开源产品做二次开发来挣钱。</p>
|
||||
<p>这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如<strong>从国内项目改成国际知名的项目</strong>。</p>
|
||||
<p>这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不多。</p>
|
||||
<p>这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不会太多。</p>
|
||||
<h2 id="切换对时间片更友好的商业模式">切换对时间片更友好的商业模式</h2>
|
||||
<p>另一方面，如果我们能控制自己售卖时间片的方式话，还可以通过更好的商业模式来提升单位时间的收益。</p>
|
||||
<p>另一方面，如果我们能控制自己售卖时间片的方式的话，还可以通过更好的商业模式来提升单位时间的收益。</p>
|
||||
<p>举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407135516.png" alt=""></p>
|
||||
<p>结合时间片理论想想，大家就会发现原因。如果我们去做一对一，虽然这个客户可能给我的收益相对算高。但是我的时间片只能花费在这一个客户身上。而<strong>如果是一对多，从可能性上讲，我的收益空间就会高非常多</strong>。即使来自单个客户的收益不多，但很多人累积起来就多了。</p>
|
||||
@@ -439,7 +439,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
|
||||
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|
||||
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -389,8 +389,8 @@
|
||||
<p>对于 AI 正确率不高的场景，我们也可以通过人机结合方式来处理。比如图片分类，之前我们要花上十个小时的人工，现在 AI 只要十分钟，但是里边有20%的分类是错。那么我们可以再人肉过一遍，可能要花两个小时。即使这样，也将效率提升了五倍。</p>
|
||||
<p>最近以接口方式提供的 AI 能力有很多品质已经不错了。比如熟悉我微博的同学都知道，我就经常在用语音合成和识别服务来提升内容生产效率。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407142728.png" alt=""></p>
|
||||
<p>比如我之前发布的<a href="http://slide.ftqq.com/" target="_blank">Slide酱</a>，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一一百多字的速度记录下来，然后二次修改而成的。</p>
|
||||
<p>最近看到个不错的服务，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。</p>
|
||||
<p>比如我之前发布的<a href="http://slide.ftqq.com/" target="_blank">Slide酱</a>，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一百多字的速度记录下来，然后二次修改而成的。</p>
|
||||
<p>最近看到个<a href="https://2zimu.com/" target="_blank">不错的服务</a>，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。</p>
|
||||
<p>如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。</p>
|
||||
<p>比如同样是代码生成技术，如果我们把它做成面向不懂技术的人群的代码生成，如果服务还不是很可靠的话，最终效果可能不会太好。但同样品质的接口，如果我们把它做成面向开发者的、在编辑环境的代码补全和建议小工具，可能就会显得很好用了。</p>
|
||||
<h2 id="通过众包和外包提升效率">通过众包和外包提升效率</h2>
|
||||
@@ -444,7 +444,7 @@
|
||||
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|
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|
||||
</div>
|
||||
|
||||
@@ -380,7 +380,7 @@
|
||||
<p><img src="https://theseven.ftqq.com/20200407152018.png" alt=""></p>
|
||||
<p>正是因为资产具备这种特性，它才能在我们睡觉逛街看电影的时候帮我们挣钱。</p>
|
||||
<p>话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是<strong>让钱为自己工作</strong>。</p>
|
||||
<p>在这本书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：</p>
|
||||
<p>在书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：</p>
|
||||
<ul>
|
||||
<li>股票</li>
|
||||
<li>债券</li>
|
||||
@@ -437,7 +437,7 @@
|
||||
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|
||||
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|
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</div>
|
||||
|
||||
@@ -376,7 +376,7 @@
|
||||
<section class="normal markdown-section">
|
||||
|
||||
<h1 id="资产和被动收入·其二-创造资产">资产和被动收入·其二 创造资产</h1>
|
||||
<p>接着上一节的问题，如果我们不能购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。</p>
|
||||
<p>接着上一节的问题，如果我们不能通过购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407161315.png" alt=""></p>
|
||||
<p>我们可以用过自己的技能栈低成本、无风险的创造出各种数字的、虚拟的资产，这些资产同样可以七乘二十四小时的把钱放进我们的口袋。不是每个人都有我们这么幸运，程序员是为数不多的、自己掌控着大部分生产资料的人。大部分的程序员，离完整地做出一个商业产品，缺的可能只是一点美感和设计能力。</p>
|
||||
<p>当然，并不是所有的虚拟资产都适合我们以「副业」的方式去创造的。因为就像前面说的，这其实是一个资源和精力都非常缺乏的状态，所以我们也只能从庞大的可能性中选择那些适合个人的产品和服务。</p>
|
||||
@@ -384,11 +384,11 @@
|
||||
<h2 id="自传播">自传播</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407161734.png" alt=""></p>
|
||||
<p>首先是「<strong>自传播</strong>」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。</p>
|
||||
<p>对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身就自己就能传播，那么我们可以在零市场预算的情况下获得成长。</p>
|
||||
<p>对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身自己就能传播，那么我们就可以在零市场预算的情况下获得成长。</p>
|
||||
<h2 id="ugc">UGC</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407161700.png" alt=""></p>
|
||||
<p>第二类叫做「<strong>UGC</strong>」，用户贡献内容。它其实是一种更广义的众包。核心也是突破时间片限制。比如说我现在经营一个原创博客，天天都是自己写，就会觉得自己累得都不行了。</p>
|
||||
<p>但如果我们去做一个访谈类的博客，弄一个相对固定的问题列表，然后拿着这个列表去采访各行各业的人，把结果做成一期一期的内容。这样用户就贡献了至少一般的内容了。</p>
|
||||
<p>但如果我们去做一个访谈类的博客，弄一个相对固定的问题列表，然后拿着这个列表去采访各行各业的人，把结果做成一期一期的内容。这样用户就贡献了至少一半的内容了。</p>
|
||||
<p>如果我们再改成办一个杂志，每一期大家根据主题投稿，你就从主创变身成编辑了。虽然投稿里有好有坏，良莠不齐，但我们的主要任务已经变成去筛选了，只要贡献内容的用户足够的多，那整体质量还是有保证的。最主要是内容的量就上来了。一个人的话，不管你多么努力，总是有一个上限的，因为你毕竟是人类。</p>
|
||||
<h2 id="自动化">自动化</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407161936.png" alt=""></p>
|
||||
@@ -438,7 +438,7 @@
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|
||||
|
||||
@@ -383,13 +383,13 @@
|
||||
<p><img src="https://theseven.ftqq.com/20200407170730.png" alt=""></p>
|
||||
<p>项目的一般投入都是三项：「人」、「钱」、「时间」。</p>
|
||||
<p>「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。</p>
|
||||
<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费.省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
|
||||
<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费，省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
|
||||
<p>这里要提醒大家的是，一定不要忘记维护成本。</p>
|
||||
<p>我们卖时间片的时候，活干完就完了，钱就拿到手了。</p>
|
||||
<p>但是在自己创造资产的时候，资产的每个细节基本都自己来 cover 的，所以<strong>维护成本一定要算进去</strong>。</p>
|
||||
<p>维护成本往往不是那么显而易见。比如说吧，其实在线课程也是有维护成本的。很多想要做课但没有做课的同学和我交流，都觉得课程是一个非常好的商品。他们说，「你看，做一个课只要三到六个月，然后就可以放到那里收钱了。每年那么多的毕业生，这一届卖完了接着卖下一届」，听起来简直是躺着挣钱。</p>
|
||||
<p>但理想是美好的，现实是骨感的。是咱们计算机类的课过时非常快的，前端课甚至还没做完上架，框架就又发大版本了。</p>
|
||||
<p>上架以后，如果你的课做得好，只要一上排行版，很快就会有人把你的课的大纲抄一遍，然后以更便宜的价格来销售。</p>
|
||||
<p>但理想是美好的，现实是骨感的。咱们计算机类的课过时是非常快的，前端课甚至还没做完上架，框架就又发大版本了。</p>
|
||||
<p>上架以后，如果你的课做得好，只要一上排行榜，很快就会有人把你的课的大纲抄一遍，然后以更便宜的价格来销售。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407170709.png" alt=""></p>
|
||||
<p>这还是合法范围以内的竞争，那更惨一点的是直接把你的课盗版了，在淘宝闲鱼朋友圈微信群里面，几块钱卖一套。本来以为这个课每一年都可以给你带来收益，但事实上的情况是，一旦被盗版以后，销量就从悬崖边直接跳下去，落入一个不见底的深渊。</p>
|
||||
<h2 id="产出">产出</h2>
|
||||
@@ -397,11 +397,11 @@
|
||||
<p>在评估产出的时候，可以分为「一次性的回报」和「周期性的回报」。</p>
|
||||
<p>一次性回报，比如我们给人家做技术顾问。可能就是在周三拿到一个邮件介绍说是什么样的一个需求，有什么问题要解答。我们花上2~3个小时来准备，那在周末约一个时间，面谈一个小时，把之前准备的内容聊清楚，聊完了以后，回报就拿到手了。这就是一次性回报。</p>
|
||||
<p>周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现<strong>在我创造的各种资产中，掘金小册的投入产出率是最高的</strong>。</p>
|
||||
<h2 id="持续性">持续性</h2>
|
||||
<h2 id="可持续性">可持续性</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407171408.png" alt=""></p>
|
||||
<p>持续性以前我忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，<strong>一个资产放在那个地方，它不可能一直就持续地挣钱</strong>。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。</p>
|
||||
<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
|
||||
<p>或者我们就不去管它，让它慢慢地随着时间去消亡。对于不同的资产来讲，它只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
|
||||
<p>持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，<strong>一个资产放在那个地方，它不可能一直就持续地挣钱</strong>。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。</p>
|
||||
<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成，要么我们就不去管它，让它慢慢地随着时间去消亡；要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
|
||||
<p>对于不同的资产来讲，只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
|
||||
<h2 id="风险">风险</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407171237.png" alt=""></p>
|
||||
<p>程序员创造产品最大的风险是「<strong>没人用</strong>」，因为虽然大部分科班出身的程序员都学过需求分析，但仍然各种喜欢拿着锤子找钉子。</p>
|
||||
@@ -452,7 +452,7 @@
|
||||
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|
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|
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|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -409,14 +409,14 @@
|
||||
<h2 id="写文章">写文章</h2>
|
||||
<h3 id="投稿">投稿</h3>
|
||||
<p>很多同学喜欢写技术博客，其实把文章投给一些网站是有稿费的。
|
||||
比如InfoQ，他们家喜欢收3000~4000字的深度技术文章；稿费是 200 元 / 篇。虽然不算太多，但一篇长文的稿费也够买个入门级的Cherry键盘了。我喜欢InfoQ的地方是他们的版权要求上比较宽松。文章在他们网站发布后，你可以再发布到自己博客的；而且文章可以用于出书，只要标明原发于InfoQ即可。</p>
|
||||
比如InfoQ，他们家喜欢收3000~4000字的深度技术文章；稿费是 200 元 / 篇。虽然不算太多，但一篇长文的稿费也够买个入门级的Cherry键盘了。我喜欢InfoQ的地方是他们的版权要求上比较宽松。文章在他们网站发布后，你可以再发布到自己的博客；而且文章可以用于出书，只要标明原发于InfoQ即可。</p>
|
||||
<p>更详细的说明见这里：<a href="https://www.infoq.cn/instruction" target="_blank">https://www.infoq.cn/instruction</a></p>
|
||||
<blockquote>
|
||||
<p>微博的<a href="http://weibo.com/rambone" target="_blank">@rambone</a>同学补充到，文章还可以发到微博、微信、简书等支持打赏的平台。考虑到<a href="https://weibo.com/2855893887/Fztyzmolp?type=comment#_rnd1524187028824" target="_blank">简书CEO及其官博对程序员的奇葩态度</a>，个人建议是换个咱程序员自己的平台写文章。</p>
|
||||
</blockquote>
|
||||
<h2 id="内部推荐和猎头推荐">内部推荐和猎头推荐</h2>
|
||||
<p>如果你在BAT等一流互联网公司工作，如果你有一帮志同道合的程序员朋友，那么基本上每隔几个月你应该就会遇到有想换工作的同事和朋友，所以千万别错过你挣推荐费的大好时机。</p>
|
||||
<p>一般来讲，公司内部推荐的钱会少一些，我见过的3000~6000的居多。但因为是自己公司，会比较靠谱，所以风险小一些。经常给公司推荐人才，还会提升老大多你的好感度，能优先就优先吧。</p>
|
||||
<p>一般来讲，公司内部推荐的钱会少一些，我见过的3000~6000的居多。但因为是自己公司，会比较靠谱，所以风险小一些。经常给公司推荐人才，还会提升老大对你的好感度，能优先就优先吧。</p>
|
||||
<p>比起内部推荐，猎头推荐的推荐费则会多很多。一个30万年薪的程序员，成功入职后差不多可以拿到1万RMB的推荐费。但猎头渠道的问题在于对简历质量要求非常高，有知名公司背景的才容易成单；回款周期又特别长，一般要入职过了试用期以后才能拿到全部推荐费，得小半年。</p>
|
||||
|
||||
|
||||
@@ -461,7 +461,7 @@
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||||
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|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·其三--付费社群">适合程序员创造的资产·其三 付费社群</h1>
|
||||
<ul>
|
||||
<li>投入：★ 准备一定的内容后就可以零成本开始</li>
|
||||
<li>产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高</li>
|
||||
<li>持久性：★ 需要持续更新内容，维护社群氛围</li>
|
||||
<li>风险：★ 好像没啥风险</li>
|
||||
<li>门槛：★ 开通服务容易，卖会员难</li>
|
||||
<li>低投入：★★★★ 准备一定的内容后就可以零成本开始</li>
|
||||
<li>高产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高</li>
|
||||
<li>可持续性：★ 需要持续更新内容，维护社群氛围</li>
|
||||
<li>低风险：★★★★★ 好像没啥风险</li>
|
||||
<li>低门槛：★★★★★ 开通服务容易，卖会员难</li>
|
||||
</ul>
|
||||
<p>收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。</p>
|
||||
<p>比较好用的工具是 <a href="https://www.zsxq.com/" target="_blank">知识星球</a> 也就是之前的小密圈。这个工具比较适合交流和讨论，长文比较痛苦。可以发布到其他地方，然后粘贴回来。</p>
|
||||
@@ -431,7 +431,7 @@
|
||||
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|
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|
||||
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·书籍出版">适合程序员创造的资产·书籍出版</h1>
|
||||
<ul>
|
||||
<li>投入：★★★★ 书籍出版需要的内容更多，周期更长</li>
|
||||
<li>产出：★★★ 版税一般在8%~10%，但可以提升知名度</li>
|
||||
<li>持久性：★★★★ 书籍更新频次很低</li>
|
||||
<li>风险：★★ 反正不怎么挣钱，所以风险也不高</li>
|
||||
<li>门槛：★★★ 首先要有出版社愿意出，电子版也有门槛</li>
|
||||
<li>低投入：★ 书籍出版需要的内容更多，周期更长</li>
|
||||
<li>高产出：★★★ 版税一般在8%~10%，但可以提升知名度</li>
|
||||
<li>可持续性：★★★★ 书籍更新频次很低</li>
|
||||
<li>低风险：★★★★ 反正不怎么挣钱，所以风险也不高</li>
|
||||
<li>低门槛：★★★★★ 首先要有出版社愿意出，电子版也有门槛</li>
|
||||
</ul>
|
||||
<h2 id="实操分享">实操分享</h2>
|
||||
<p>(内容来自我的文章《如何通过互联网出版一本小书》)</p>
|
||||
@@ -466,7 +466,7 @@
|
||||
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|
||||
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·付费专栏">适合程序员创造的资产·付费专栏</h1>
|
||||
<ul>
|
||||
<li>投入：★★★ 文字专栏，比视频投入低，但依然很费时间</li>
|
||||
<li>产出：★★★ 文字类产品的售价普遍偏低</li>
|
||||
<li>持久性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新</li>
|
||||
<li>风险：★★ 从日常文章的受欢迎程度可以评估</li>
|
||||
<li>门槛：★ 会写文章就可以</li>
|
||||
<li>低投入：★★★ 文字专栏，比视频投入低，但依然很费时间</li>
|
||||
<li>高产出：★★★ 文字类产品的售价普遍偏低</li>
|
||||
<li>可持续性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新</li>
|
||||
<li>低风险：★★★★ 从日常文章的受欢迎程度可以评估</li>
|
||||
<li>低门槛：★★★★★ 会写文章就可以</li>
|
||||
</ul>
|
||||
<p>最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。</p>
|
||||
<h2 id="掘金小册">掘金小册</h2>
|
||||
@@ -436,7 +436,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·付费课程">适合程序员创造的资产·付费课程</h1>
|
||||
<ul>
|
||||
<li>投入：★★★★ 前期要准备，后期要剪辑，录音还可能要购买硬件</li>
|
||||
<li>产出：★★★★★ 用户愿意为好的课程花钱</li>
|
||||
<li>持久性：★★★ 技术类课程大概半年需要更新一次</li>
|
||||
<li>风险：★★★ 因为投入大，如果没人买就很亏，最好自带流量</li>
|
||||
<li>门槛：★★★ 有演讲经验很重要</li>
|
||||
<li>低投入：★ 前期要准备，后期要剪辑，录音还可能要购买硬件</li>
|
||||
<li>高产出：★★★★★ 用户愿意为好的课程花钱</li>
|
||||
<li>可持续性：★★ 技术类课程大概半年需要更新一次</li>
|
||||
<li>低风险：★★ 因为投入大，如果没人买就很亏，最好自带流量</li>
|
||||
<li>低门槛：★★★ 有演讲经验很重要</li>
|
||||
</ul>
|
||||
<p>在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。</p>
|
||||
<h2 id="平台销售">平台销售</h2>
|
||||
@@ -390,7 +390,7 @@
|
||||
<h4 id="网易云课堂">网易云课堂</h4>
|
||||
<p>网易的课分三类：</p>
|
||||
<ul>
|
||||
<li>独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。</li>
|
||||
<li>独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。<del>这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。</del> <a href="https://weibo.com/1088413295/JbTMyB29m?from=page_1005051088413295_profile&wvr=6&mod=weibotime" target="_blank">网易在2020年5月修改了协议</a>，目前分成比例为实际收入的50%.</li>
|
||||
<li>精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。</li>
|
||||
<li>微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。</li>
|
||||
</ul>
|
||||
@@ -401,7 +401,7 @@
|
||||
</ul>
|
||||
<h4 id="udemy">Udemy</h4>
|
||||
<p>相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）</p>
|
||||
<p>腾讯课堂没用过，欢迎熟悉的同学 PR 。</p>
|
||||
<p>腾讯课堂暂不推荐。主要原因是我作为网易金云奖最佳课程得主，以个人身份申请讲师资格，三次被拒。所以我觉得其他同学的门槛可能会更高。听说以机构方式申请比较容易，但这要求你有公司资质。</p>
|
||||
<h2 id="实操分享">实操分享</h2>
|
||||
<p>（内容来自我的长文《如何做一个日入十万的技术课程》）</p>
|
||||
<h3 id="part-1">part 1</h3>
|
||||
@@ -548,7 +548,7 @@
|
||||
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});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·应用市场卖付费软件">适合程序员创造的资产·应用市场卖付费软件</h1>
|
||||
<ul>
|
||||
<li>投入：★★★ 标准软件开发，就是需要买苹果的开发者program和测试用硬件 </li>
|
||||
<li>产出：★★★ 红海市场，需要想办法脱颖而出</li>
|
||||
<li>持久性：★★★ 需要更跟上苹果更新的节奏</li>
|
||||
<li>风险：★★ 最多也就是上架了没人用</li>
|
||||
<li>门槛：★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈</li>
|
||||
<li>低投入：★★★ 需要购买苹果的开发者program和日益昂贵的硬件测试用 </li>
|
||||
<li>高产出：★★★★ 红海市场，需要想办法脱颖而出，一旦用户起来，收益可观</li>
|
||||
<li>可持续性：★★★ 需要更跟上苹果更新的节奏</li>
|
||||
<li>低风险：★★★ 由于市场软件众多，需要想办法进入推荐。不过最多也就是上架了没人用</li>
|
||||
<li>低门槛：★★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈</li>
|
||||
</ul>
|
||||
<p><img src="https://theseven.ftqq.com/20200407201107.png" alt=""></p>
|
||||
<p>开发软件放到应用商店卖钱，也不是什么新鲜事情了。自从移动互联网起来，就一直存在这个市场。这里就不再多说。</p>
|
||||
@@ -433,7 +433,7 @@
|
||||
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});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·订阅式软件和服务">适合程序员创造的资产·订阅式软件和服务</h1>
|
||||
<ul>
|
||||
<li>投入：★★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能</li>
|
||||
<li>产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入</li>
|
||||
<li>持久性：★★ 需要定期更新大功能刺激用户续订</li>
|
||||
<li>风险：★★★ 风险在于这部分只要是英文市场，如何获得关注是重点 </li>
|
||||
<li>门槛：★ 标准软件开发</li>
|
||||
<li>低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能</li>
|
||||
<li>高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入</li>
|
||||
<li>可持续性：★★ 需要定期更新大功能刺激用户续订</li>
|
||||
<li>低风险：★★ 风险在于早期用户的获取，以及续订率</li>
|
||||
<li>低门槛：★★★★★ 标准软件开发</li>
|
||||
</ul>
|
||||
<p><img src="https://theseven.ftqq.com/20200407201150.png" alt=""></p>
|
||||
<p>现在软件越来越难卖了，因为获取用户的成本正在变得越来越高。</p>
|
||||
@@ -437,7 +437,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,20 +377,20 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·模板、插件和源代码市场">适合程序员创造的资产·模板、插件和源代码市场</h1>
|
||||
<ul>
|
||||
<li>投入：★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本</li>
|
||||
<li>产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金</li>
|
||||
<li>持久性：★★ 根据平台的不同需要定期同步更新</li>
|
||||
<li>风险：★★★★ 风险在于这部分只要是英文市场，如何获得关注是重点 </li>
|
||||
<li>门槛：★★ 前端可以做模板，后端可以写插件，全栈可以卖整站</li>
|
||||
<li>低投入：★★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本</li>
|
||||
<li>高产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金</li>
|
||||
<li>可持续性：★★★ 根据平台的不同需要定期同步更新</li>
|
||||
<li>低风险：★★ 风险在于这部分主要是英文市场，如何获得关注是重点</li>
|
||||
<li>低门槛：★★★★ 前端可以做模板，后端可以写插件，全栈可以卖整站</li>
|
||||
</ul>
|
||||
<p>就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。</p>
|
||||
<p>虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。</p>
|
||||
<p>比如 Envato 旗下的模板交易市场 themeforest.net 和 代码插件交易市场 codecanyon.net 。</p>
|
||||
<p>比如 Envato 旗下的模板交易市场 <a href="https://themeforest.net" target="_blank">themeforest.net</a> 和 代码插件交易市场 <a href="https://codecanyon.net" target="_blank">codecanyon.net</a> 。</p>
|
||||
<p>我们重点来说说 themeforest 吧。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407193129.png" alt=""></p>
|
||||
<p>这个市场上有 47,000 多套 WordPress 和 HTML 的模板，最低的价格是两美金一套。</p>
|
||||
<p>在国内，就算你做了一套好模板，其实也很难卖出去。即使有很少的用户购买，也会很快被分享出去，以盗版的方式到处传播。</p>
|
||||
<p>在英文市场用户的付费意识会比较强，会更愿意在付费市场里面去买一些价格合适、在版权上有没有版权隐患的模板或者插件。首先因为这对他们来说不贵，然后用盗版的话，收到的惩罚会贵很多。</p>
|
||||
<p>在英文市场用户的付费意识会比较强，会更愿意在付费市场里面去买一些价格合适、在版权上又没有版权隐患的模板或者插件。首先因为这对他们来说不贵，然后用盗版的话，受到的惩罚会贵很多。</p>
|
||||
<p>我用 themeforest 主要是买模板，最开始我以为这个市场不大，直到有一天我无意间看到畅销榜的一个模板销量。</p>
|
||||
<p>这个模板本身做的很不错，内建了一套 page builder 系统，定价为 60 美金一套。</p>
|
||||
<p><img src="https://theseven.ftqq.com/20200407193045.png" alt=""></p>
|
||||
@@ -441,7 +441,7 @@
|
||||
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||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -377,11 +377,11 @@
|
||||
|
||||
<h1 id="适合程序员创造的资产·经营媒体账号并带货">适合程序员创造的资产·经营媒体账号并带货</h1>
|
||||
<ul>
|
||||
<li>投入：★★★★ 需要持续不断的创作内容 </li>
|
||||
<li>产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产</li>
|
||||
<li>持久性：★ 日更最少周更</li>
|
||||
<li>风险：★★★ 起步难，有内容没人看，越到后边风险越低</li>
|
||||
<li>门槛：★ 会写字就能开始</li>
|
||||
<li>低投入：★ 需要持续不断的创作内容 </li>
|
||||
<li>高产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产</li>
|
||||
<li>可持续性：★ 日更，最少周更</li>
|
||||
<li>低风险：★★ 起步难，有内容没人看，越到后边风险越低</li>
|
||||
<li>低门槛：★★★★★ 会写字就能开始</li>
|
||||
</ul>
|
||||
<h2 id="经营个人品牌和媒体账号">经营个人品牌和媒体账号</h2>
|
||||
<p><img src="https://theseven.ftqq.com/20200407204938.png" alt=""></p>
|
||||
@@ -441,7 +441,7 @@
|
||||
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|
||||
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|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -380,10 +380,10 @@
|
||||
<ul>
|
||||
<li>作品合集：<a href="http://ftqq.com" target="_blank">方糖气球</a></li>
|
||||
<li>日常技术和独立开发分享：<a href="https://weibo.com/easy" target="_blank">微博</a></li>
|
||||
<li>偶尔更新的公众号：方糖君</li>
|
||||
<li>微信公众号「不聊技术」(nonocode)</li>
|
||||
</ul>
|
||||
<p><img src="https://theseven.ftqq.com/20200407212003.png" alt=""></p>
|
||||
<p>如果你觉得这本小书对你有所帮助的话，可以购买电子书版本，70页左右（ PDF/ePub/mobi ）格式。购买地址 <a href="http://next.ftqq.com/12" target="_blank">next.ftqq.com/12</a></p>
|
||||
<p><img src="nonocode.jpg" alt=""></p>
|
||||
<p>如果你觉得这本小书对你有所帮助的话，请分享给身边的程序员。</p>
|
||||
|
||||
|
||||
</section>
|
||||
@@ -423,7 +423,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
|
||||
gitbook.page.hasChanged({"page":{"title":"后记","level":"1.18","depth":1,"previous":{"title":"适合程序员创造的资产·经营媒体账号并带货","level":"1.17","depth":1,"path":"ch17.md","ref":"ch17.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch99.md","mtime":"2020-04-07T14:41:16.050Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-04-08T08:20:23.251Z"},"basePath":".","book":{"language":""}});
|
||||
gitbook.page.hasChanged({"page":{"title":"后记","level":"1.18","depth":1,"previous":{"title":"适合程序员创造的资产·经营媒体账号并带货","level":"1.17","depth":1,"path":"ch17.md","ref":"ch17.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch99.md","mtime":"2020-09-22T03:08:23.405Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-09-25T23:56:17.700Z"},"basePath":".","book":{"language":""}});
|
||||
});
|
||||
</script>
|
||||
</div>
|
||||
|
||||
@@ -378,13 +378,21 @@
|
||||
<p>本系列文章会持续更新，watch repo，及时获取更新信息。</p>
|
||||
<p><img src="watch.png" alt=""></p>
|
||||
<p><img src="cover.png" alt=""></p>
|
||||
<p><img src="mindmap.png" alt=""></p>
|
||||
<ul>
|
||||
<li>源文件：<a href="https://github.com/easychen/howto-make-more-money/" target="_blank">GitHub Repo</a></li>
|
||||
<li>免费在线阅读完整版：<a href="https://easychen.github.io/howto-make-more-money/" target="_blank">点此阅读</a></li>
|
||||
<li>购买打包格式：<a href="https://next.ftqq.com/12" target="_blank">约79页，PDF/ePub/Mobi 三种格式</a>。</li>
|
||||
<li>关注作者：<ul>
|
||||
<li>微博(主要为技术分享):<a href="https://weibo.com/easy" target="_blank">@Easy</a> </li>
|
||||
<li>Twitter（主要转发妹子和猫）：<a href="https://twitter.com/easychen/" target="_blank">Easychen</a></li>
|
||||
</ul>
|
||||
</li>
|
||||
<li>源文件：<a href="https://github.com/easychen/howto-make-more-money/" target="_blank">GitHub Repo</a></li>
|
||||
<li>免费在线阅读完整版：<a href="https://easychen.github.io/howto-make-more-money/" target="_blank">github.io镜像</a> <a href="https://howto-make-more-money.easychen.vercel.app/" target="_blank">vercel镜像</a></li>
|
||||
<li>高清思维导图和PDF电子书下载：关注微信公众号「不聊技术」(nonocode)，发送「零花钱」获取下载链接。</li>
|
||||
</ul>
|
||||
<p>如果你觉得这本小书对你有所帮助的话，请分享给身边的程序员，谢谢。</p>
|
||||
<h2 id="更新日志">更新日志</h2>
|
||||
<ul>
|
||||
<li>2020/08/27：修正资产评分标准，更新网易云课堂分成比例的信息。</li>
|
||||
<li>2020/04/07：全面重写为一本小书。</li>
|
||||
</ul>
|
||||
|
||||
@@ -426,7 +434,7 @@
|
||||
<script>
|
||||
var gitbook = gitbook || [];
|
||||
gitbook.push(function() {
|
||||
gitbook.page.hasChanged({"page":{"title":"程序员如何优雅地挣零花钱","level":"1.1","depth":1,"next":{"title":"前言","level":"1.2","depth":1,"path":"ch00.md","ref":"ch00.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"README.md","mtime":"2020-04-08T05:15:43.530Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-04-08T08:20:23.251Z"},"basePath":".","book":{"language":""}});
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});
|
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</script>
|
||||
</div>
|
||||
|
||||
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Reference in New Issue
Block a user