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## 从外包 ❌ 到二次开发 ⭕️
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## 从外包 ❌ 到二次开发 ⭕️
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但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。
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但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外，好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。
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其实有一种方式可以缓解这种情况。那就是**我们把开发的范围缩小到一个细分市场上来**，通过给一些标准化的开源产品做二次开发来挣钱。
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其实有一种方式可以缓解这种情况。那就是**我们把开发的范围缩小到一个细分市场上来**，通过给一些标准化的开源产品做二次开发来挣钱。
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这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如**从国内项目改成国际知名的项目**。
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这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如**从国内项目改成国际知名的项目**。
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这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不多。
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这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不会太多。
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## 切换对时间片更友好的商业模式
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## 切换对时间片更友好的商业模式
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另一方面，如果我们能控制自己售卖时间片的方式话，还可以通过更好的商业模式来提升单位时间的收益。
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另一方面，如果我们能控制自己售卖时间片的方式的话，还可以通过更好的商业模式来提升单位时间的收益。
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举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？
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举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？
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比如我之前发布的[Slide酱](http://slide.ftqq.com/)，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一一百多字的速度记录下来，然后二次修改而成的。
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比如我之前发布的[Slide酱](http://slide.ftqq.com/)，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一百多字的速度记录下来，然后二次修改而成的。
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最近看到个不错的服务，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。
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最近看到个[不错的服务](https://2zimu.com/)，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。
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如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。
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如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。
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话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是**让钱为自己工作**。
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话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是**让钱为自己工作**。
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在这本书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：
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在书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：
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* 股票
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* 股票
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* 债券
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* 债券
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我不是说投资理财不好，但是**投资你得先有资**、**理财你得先有财**。在风险可控的范围内，大部分投资理财的回报率差异不会特别大。如果你手上一百万都不到，可能折腾一年、背着挺大的风险也就是多挣了几万块钱。
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我不是说投资理财不好，但是**投资你得先有资**、**理财你得先有财**。在风险可控的范围内，大部分投资理财的回报率差异不会特别大。如果你手上一百万都不到，可能折腾一年、背着挺大的风险也就是多挣了几万块钱。
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在罗伯特的资产清单中，还有一个可以无成本获得类别 —— 版税。但其实在中国因为书卖得特别便宜，而版权又普遍不受重视，一些大厂都堂而皇之地侵权，其实很难获得高收益。
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在罗伯特的资产清单中，还有一个可以无成本获得类别 —— 版税。但其实在中国因为书卖得特别便宜，而版权又普遍不受重视，一些大厂都堂而皇之的侵权，其实很难获得高收益。
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# 资产和被动收入·其二 创造资产
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# 资产和被动收入·其二 创造资产
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接着上一节的问题，如果我们不能购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。
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接着上一节的问题，如果我们不能通过购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。
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首先是「**自传播**」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。
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首先是「**自传播**」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。
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对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身就自己就能传播，那么我们可以在零市场预算的情况下获得成长。
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对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身自己就能传播，那么我们就可以在零市场预算的情况下获得成长。
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## UGC
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## UGC
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「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。
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「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。
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「钱」方面，我们也需要一点启动资金，但**不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因**。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费.省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。
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「钱」方面，我们也需要一点启动资金，但**不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因**。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费，省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。
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这里要提醒大家的是，一定不要忘记维护成本。
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这里要提醒大家的是，一定不要忘记维护成本。
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周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现**在我创造的各种资产中，掘金小册的投入产出率是最高的**。
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周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现**在我创造的各种资产中，掘金小册的投入产出率是最高的**。
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## 持续性
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## 可持续性
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持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，**一个资产放在那个地方，它不可能一直就持续地挣钱**。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。
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持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，**一个资产放在那个地方，它不可能一直就持续地挣钱**。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。
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这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。
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这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成，要么我们就不去管它，让它慢慢地随着时间去消亡；要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。
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或者我们就不去管它，让它慢慢地随着时间去消亡。对于不同的资产来讲，它只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。
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对于不同的资产来讲，只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。
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## 风险
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## 风险
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# 适合程序员创造的资产·其三 付费社群
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# 适合程序员创造的资产·其三 付费社群
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- 低投入：★★★★ 准备一定的内容后就可以零成本开始
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- 投入：★ 准备一定的内容后就可以零成本开始
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- 高产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高
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- 产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高
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- 可持续性：★ 需要持续更新内容，维护社群氛围
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- 持久性：★ 需要持续更新内容，维护社群氛围
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- 低风险：★★★★★ 好像没啥风险
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- 风险：★ 好像没啥风险
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- 低门槛：★★★★★ 开通服务容易，卖会员难
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- 门槛：★ 开通服务容易，卖会员难
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收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。
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收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。
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# 适合程序员创造的资产·书籍出版
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# 适合程序员创造的资产·书籍出版
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- 投入：★★★★ 书籍出版需要的内容更多，周期更长
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- 低投入：★ 书籍出版需要的内容更多，周期更长
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- 产出：★★★ 版税一般在8%~10%，但可以提升知名度
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- 高产出：★★★ 版税一般在8%~10%，但可以提升知名度
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- 持久性：★★★★ 书籍更新频次很低
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- 可持续性：★★★★ 书籍更新频次很低
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- 风险：★★ 反正不怎么挣钱，所以风险也不高
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- 低风险：★★★★ 反正不怎么挣钱，所以风险也不高
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- 门槛：★★★ 首先要有出版社愿意出，电子版也有门槛
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- 低门槛：★★★★★ 首先要有出版社愿意出，电子版也有门槛
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##实操分享
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##实操分享
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# 适合程序员创造的资产·付费专栏
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# 适合程序员创造的资产·付费专栏
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- 投入：★★★ 文字专栏，比视频投入低，但依然很费时间
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- 低投入：★★★ 文字专栏，比视频投入低，但依然很费时间
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- 产出：★★★ 文字类产品的售价普遍偏低
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- 高产出：★★★ 文字类产品的售价普遍偏低
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- 持久性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新
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- 可持续性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新
|
||||||
- 风险：★★ 从日常文章的受欢迎程度可以评估
|
- 低风险：★★★★ 从日常文章的受欢迎程度可以评估
|
||||||
- 门槛：★ 会写文章就可以
|
- 低门槛：★★★★★ 会写文章就可以
|
||||||
|
|
||||||
最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。
|
最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。
|
||||||
|
|
||||||
|
|||||||
14
ch13.md
14
ch13.md
@@ -1,10 +1,10 @@
|
|||||||
# 适合程序员创造的资产·付费课程
|
# 适合程序员创造的资产·付费课程
|
||||||
|
|
||||||
- 投入：★★★★ 前期要准备，后期要剪辑，录音还可能要购买硬件
|
- 低投入：★ 前期要准备，后期要剪辑，录音还可能要购买硬件
|
||||||
- 产出：★★★★★ 用户愿意为好的课程花钱
|
- 高产出：★★★★★ 用户愿意为好的课程花钱
|
||||||
- 持久性：★★★ 技术类课程大概半年需要更新一次
|
- 可持续性：★★ 技术类课程大概半年需要更新一次
|
||||||
- 风险：★★★ 因为投入大，如果没人买就很亏，最好自带流量
|
- 低风险：★★ 因为投入大，如果没人买就很亏，最好自带流量
|
||||||
- 门槛：★★★ 有演讲经验很重要
|
- 低门槛：★★★ 有演讲经验很重要
|
||||||
|
|
||||||
在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。
|
在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。
|
||||||
|
|
||||||
@@ -18,7 +18,7 @@
|
|||||||
|
|
||||||
网易的课分三类：
|
网易的课分三类：
|
||||||
|
|
||||||
- 独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。
|
- 独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。~~这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。~~ [网易在2020年5月修改了协议](https://weibo.com/1088413295/JbTMyB29m?from=page_1005051088413295_profile&wvr=6&mod=weibotime)，目前分成比例为实际收入的50%.
|
||||||
- 精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。
|
- 精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。
|
||||||
- 微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。
|
- 微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。
|
||||||
|
|
||||||
@@ -31,7 +31,7 @@
|
|||||||
|
|
||||||
相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）
|
相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）
|
||||||
|
|
||||||
腾讯课堂没用过，欢迎熟悉的同学 PR 。
|
腾讯课堂暂不推荐。主要原因是我作为网易金云奖最佳课程得主，以个人身份申请讲师资格，三次被拒。所以我觉得其他同学的门槛可能会更高。听说以机构方式申请比较容易，但这要求你有公司资质。
|
||||||
|
|
||||||
## 实操分享
|
## 实操分享
|
||||||
|
|
||||||
|
|||||||
10
ch14.md
10
ch14.md
@@ -1,10 +1,10 @@
|
|||||||
# 适合程序员创造的资产·应用市场卖付费软件
|
# 适合程序员创造的资产·应用市场卖付费软件
|
||||||
|
|
||||||
- 投入：★★★ 标准软件开发，就是需要买苹果的开发者program和测试用硬件
|
- 低投入：★★★ 需要购买苹果的开发者program和日益昂贵的硬件测试用
|
||||||
- 产出：★★★ 红海市场，需要想办法脱颖而出
|
- 高产出：★★★★ 红海市场，需要想办法脱颖而出，一旦用户起来，收益可观
|
||||||
- 持久性：★★★ 需要更跟上苹果更新的节奏
|
- 可持续性：★★★ 需要更跟上苹果更新的节奏
|
||||||
- 风险：★★ 最多也就是上架了没人用
|
- 低风险：★★★ 由于市场软件众多，需要想办法进入推荐。不过最多也就是上架了没人用
|
||||||
- 门槛：★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈
|
- 低门槛：★★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈
|
||||||
|
|
||||||
|
|
||||||
|
|
||||||
|
|||||||
10
ch15.md
10
ch15.md
@@ -1,10 +1,10 @@
|
|||||||
# 适合程序员创造的资产·订阅式软件和服务
|
# 适合程序员创造的资产·订阅式软件和服务
|
||||||
|
|
||||||
- 投入：★★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能
|
- 低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能
|
||||||
- 产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入
|
- 高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入
|
||||||
- 持久性：★★ 需要定期更新大功能刺激用户续订
|
- 可持续性：★★ 需要定期更新大功能刺激用户续订
|
||||||
- 风险：★★★ 风险在于这部分只要是英文市场，如何获得关注是重点
|
- 低风险：★★ 风险在于早期用户的获取，基于续订率
|
||||||
- 门槛：★ 标准软件开发
|
- 低门槛：★★★★★ 标准软件开发
|
||||||
|
|
||||||
|
|
||||||
|
|
||||||
|
|||||||
13
ch16.md
13
ch16.md
@@ -1,17 +1,16 @@
|
|||||||
# 适合程序员创造的资产·模板、插件和源代码市场
|
# 适合程序员创造的资产·模板、插件和源代码市场
|
||||||
|
|
||||||
- 投入：★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本
|
- 低投入：★★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本
|
||||||
- 产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金
|
- 高产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金
|
||||||
- 持久性：★★ 根据平台的不同需要定期同步更新
|
- 可持续性：★★★ 根据平台的不同需要定期同步更新
|
||||||
- 风险：★★★★ 风险在于这部分主要是英文市场，如何获得关注是重点
|
- 低风险：★★ 风险在于这部分主要是英文市场，如何获得关注是重点
|
||||||
- 门槛：★★ 前端可以做模板，后端可以写插件，全栈可以卖整站
|
- 低门槛：★★★★ 前端可以做模板，后端可以写插件，全栈可以卖整站
|
||||||
|
|
||||||
|
|
||||||
就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。
|
就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。
|
||||||
|
|
||||||
虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。
|
虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。
|
||||||
|
|
||||||
比如 Envato 旗下的模板交易市场 themeforest.net 和 代码插件交易市场 codecanyon.net 。
|
比如 Envato 旗下的模板交易市场 [themeforest.net](https://themeforest.net) 和 代码插件交易市场 [codecanyon.net](https://codecanyon.net) 。
|
||||||
|
|
||||||
我们重点来说说 themeforest 吧。
|
我们重点来说说 themeforest 吧。
|
||||||
|
|
||||||
|
|||||||
11
ch17.md
11
ch17.md
@@ -1,10 +1,11 @@
|
|||||||
# 适合程序员创造的资产·经营媒体账号并带货
|
# 适合程序员创造的资产·经营媒体账号并带货
|
||||||
|
|
||||||
- 投入：★★★★ 需要持续不断的创作内容
|
- 低投入：★ 需要持续不断的创作内容
|
||||||
- 产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产
|
- 高产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产
|
||||||
- 持久性：★ 日更最少周更
|
- 可持续性：★ 日更最少周更
|
||||||
- 风险：★★★ 起步难，有内容没人看，越到后边风险越低
|
- 低风险：★★ 起步难，有内容没人看，越到后边风险越低
|
||||||
- 门槛：★ 会写字就能开始
|
- 低门槛：★★★★★ 会写字就能开始
|
||||||
|
|
||||||
|
|
||||||
## 经营个人品牌和媒体账号
|
## 经营个人品牌和媒体账号
|
||||||
|
|
||||||
|
|||||||
@@ -430,7 +430,7 @@
|
|||||||
<script>
|
<script>
|
||||||
var gitbook = gitbook || [];
|
var gitbook = gitbook || [];
|
||||||
gitbook.push(function() {
|
gitbook.push(function() {
|
||||||
gitbook.page.hasChanged({"page":{"title":"前言","level":"1.2","depth":1,"next":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"path":"ch01.md","ref":"ch01.md","articles":[]},"previous":{"title":"程序员如何优雅地挣零花钱","level":"1.1","depth":1,"path":"README.md","ref":"README.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch00.md","mtime":"2020-05-08T02:41:57.908Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T01:42:26.101Z"},"basePath":".","book":{"language":""}});
|
gitbook.page.hasChanged({"page":{"title":"前言","level":"1.2","depth":1,"next":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"path":"ch01.md","ref":"ch01.md","articles":[]},"previous":{"title":"程序员如何优雅地挣零花钱","level":"1.1","depth":1,"path":"README.md","ref":"README.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch00.md","mtime":"2020-05-08T02:41:57.908Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T02:52:39.805Z"},"basePath":".","book":{"language":""}});
|
||||||
});
|
});
|
||||||
</script>
|
</script>
|
||||||
</div>
|
</div>
|
||||||
|
|||||||
@@ -427,7 +427,7 @@
|
|||||||
<script>
|
<script>
|
||||||
var gitbook = gitbook || [];
|
var gitbook = gitbook || [];
|
||||||
gitbook.push(function() {
|
gitbook.push(function() {
|
||||||
gitbook.page.hasChanged({"page":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"next":{"title":"时间片优化·其一 提升单位时间收益","level":"1.4","depth":1,"path":"ch02.md","ref":"ch02.md","articles":[]},"previous":{"title":"前言","level":"1.2","depth":1,"path":"ch00.md","ref":"ch00.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch01.md","mtime":"2020-08-27T01:39:46.946Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T01:42:26.101Z"},"basePath":".","book":{"language":""}});
|
gitbook.page.hasChanged({"page":{"title":"想明白自己的核心资源","level":"1.3","depth":1,"next":{"title":"时间片优化·其一 提升单位时间收益","level":"1.4","depth":1,"path":"ch02.md","ref":"ch02.md","articles":[]},"previous":{"title":"前言","level":"1.2","depth":1,"path":"ch00.md","ref":"ch00.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch01.md","mtime":"2020-08-27T01:39:46.946Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T02:52:39.805Z"},"basePath":".","book":{"language":""}});
|
||||||
});
|
});
|
||||||
</script>
|
</script>
|
||||||
</div>
|
</div>
|
||||||
|
|||||||
@@ -384,12 +384,12 @@
|
|||||||
<p>第一个思路是，去做国外的外包。因为和国内相比，国外的人力成本会贵很多，相比国外的开发者，我们的成本又更低，所以这就出现了一个价格差。控制好这个价格差，我们就能挣到更多的钱。</p>
|
<p>第一个思路是，去做国外的外包。因为和国内相比，国外的人力成本会贵很多，相比国外的开发者，我们的成本又更低，所以这就出现了一个价格差。控制好这个价格差，我们就能挣到更多的钱。</p>
|
||||||
<p>当然，要做国外的业务就要求我们有通过外语进行沟通的能力，如果你没有，可以放弃这个市场；或者试试用<a href="https://fox.ftqq.com" target="_blank">福利单词</a>来培养(误)。</p>
|
<p>当然，要做国外的业务就要求我们有通过外语进行沟通的能力，如果你没有，可以放弃这个市场；或者试试用<a href="https://fox.ftqq.com" target="_blank">福利单词</a>来培养(误)。</p>
|
||||||
<h2 id="从外包-❌-到二次开发-⭕️">从外包 ❌ 到二次开发 ⭕️</h2>
|
<h2 id="从外包-❌-到二次开发-⭕️">从外包 ❌ 到二次开发 ⭕️</h2>
|
||||||
<p>但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。</p>
|
<p>但是在没有建立起自己的行业知名度之前，做外包面对的往往是价格战的红海，总有人的时间比你不值钱。而且外包是一个开放性需求，如果真的要把雇主的需求做细做好的话，对技术栈的广度要求还挺高的。另外，好的外包项目往往并不完全公开招标，而是通过业内或者朋友推荐的方式来的。</p>
|
||||||
<p>其实有一种方式可以缓解这种情况。那就是<strong>我们把开发的范围缩小到一个细分市场上来</strong>，通过给一些标准化的开源产品做二次开发来挣钱。</p>
|
<p>其实有一种方式可以缓解这种情况。那就是<strong>我们把开发的范围缩小到一个细分市场上来</strong>，通过给一些标准化的开源产品做二次开发来挣钱。</p>
|
||||||
<p>这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如<strong>从国内项目改成国际知名的项目</strong>。</p>
|
<p>这个也不是什么新思路，很早以前就有人专门给Discuz!做二次开发挣钱。但我们可以把思路扩展开一些，比如<strong>从国内项目改成国际知名的项目</strong>。</p>
|
||||||
<p>这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不多。</p>
|
<p>这样就能解决掉「出海」接活的大部分问题，用户从哪儿来？开源社区。如何证明自己？写几个高质量的开源插件做的demo。如何获取高收益？专门给一个项目写插件的人并不会太多。</p>
|
||||||
<h2 id="切换对时间片更友好的商业模式">切换对时间片更友好的商业模式</h2>
|
<h2 id="切换对时间片更友好的商业模式">切换对时间片更友好的商业模式</h2>
|
||||||
<p>另一方面，如果我们能控制自己售卖时间片的方式话，还可以通过更好的商业模式来提升单位时间的收益。</p>
|
<p>另一方面，如果我们能控制自己售卖时间片的方式的话，还可以通过更好的商业模式来提升单位时间的收益。</p>
|
||||||
<p>举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？</p>
|
<p>举个例子，我之前做课的时候，很多同学问我说「为什么不去做一对一的精品课程」或者「为什么你不爱做直播」？</p>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407135516.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407135516.png" alt=""></p>
|
||||||
<p>结合时间片理论想想，大家就会发现原因。如果我们去做一对一，虽然这个客户可能给我的收益相对算高。但是我的时间片只能花费在这一个客户身上。而<strong>如果是一对多，从可能性上讲，我的收益空间就会高非常多</strong>。即使来自单个客户的收益不多，但很多人累积起来就多了。</p>
|
<p>结合时间片理论想想，大家就会发现原因。如果我们去做一对一，虽然这个客户可能给我的收益相对算高。但是我的时间片只能花费在这一个客户身上。而<strong>如果是一对多，从可能性上讲，我的收益空间就会高非常多</strong>。即使来自单个客户的收益不多，但很多人累积起来就多了。</p>
|
||||||
@@ -439,7 +439,7 @@
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<script>
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var gitbook = gitbook || [];
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@@ -389,8 +389,8 @@
|
|||||||
<p>对于 AI 正确率不高的场景，我们也可以通过人机结合方式来处理。比如图片分类，之前我们要花上十个小时的人工，现在 AI 只要十分钟，但是里边有20%的分类是错。那么我们可以再人肉过一遍，可能要花两个小时。即使这样，也将效率提升了五倍。</p>
|
<p>对于 AI 正确率不高的场景，我们也可以通过人机结合方式来处理。比如图片分类，之前我们要花上十个小时的人工，现在 AI 只要十分钟，但是里边有20%的分类是错。那么我们可以再人肉过一遍，可能要花两个小时。即使这样，也将效率提升了五倍。</p>
|
||||||
<p>最近以接口方式提供的 AI 能力有很多品质已经不错了。比如熟悉我微博的同学都知道，我就经常在用语音合成和识别服务来提升内容生产效率。</p>
|
<p>最近以接口方式提供的 AI 能力有很多品质已经不错了。比如熟悉我微博的同学都知道，我就经常在用语音合成和识别服务来提升内容生产效率。</p>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407142728.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407142728.png" alt=""></p>
|
||||||
<p>比如我之前发布的<a href="http://slide.ftqq.com/" target="_blank">Slide酱</a>，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一一百多字的速度记录下来，然后二次修改而成的。</p>
|
<p>比如我之前发布的<a href="http://slide.ftqq.com/" target="_blank">Slide酱</a>，她可以读取PPT中的演讲者注释，直接生成视频。这就极大的提升了视频内容的生产率。你现在看到的这篇文章，也是通过讯飞语记以每分钟一百多字的速度记录下来，然后二次修改而成的。</p>
|
||||||
<p>最近看到个不错的服务，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。</p>
|
<p>最近看到个<a href="https://2zimu.com/" target="_blank">不错的服务</a>，也是利用了大厂开放的 AI 接口实现的。它是面向自媒体的 vlog 自动配字幕服务，只要上传下视频，几分钟就可以生成好字幕并进行压制。</p>
|
||||||
<p>如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。</p>
|
<p>如果服务足够可靠，我们可以做成自动化服务直接提供给最终用户。如果服务还不够可靠，我们也可以将其放到原来流程的中间来提升效率。</p>
|
||||||
<p>比如同样是代码生成技术，如果我们把它做成面向不懂技术的人群的代码生成，如果服务还不是很可靠的话，最终效果可能不会太好。但同样品质的接口，如果我们把它做成面向开发者的、在编辑环境的代码补全和建议小工具，可能就会显得很好用了。</p>
|
<p>比如同样是代码生成技术，如果我们把它做成面向不懂技术的人群的代码生成，如果服务还不是很可靠的话，最终效果可能不会太好。但同样品质的接口，如果我们把它做成面向开发者的、在编辑环境的代码补全和建议小工具，可能就会显得很好用了。</p>
|
||||||
<h2 id="通过众包和外包提升效率">通过众包和外包提升效率</h2>
|
<h2 id="通过众包和外包提升效率">通过众包和外包提升效率</h2>
|
||||||
@@ -444,7 +444,7 @@
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|||||||
@@ -380,7 +380,7 @@
|
|||||||
<p><img src="https://theseven.ftqq.com/20200407152018.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407152018.png" alt=""></p>
|
||||||
<p>正是因为资产具备这种特性，它才能在我们睡觉逛街看电影的时候帮我们挣钱。</p>
|
<p>正是因为资产具备这种特性，它才能在我们睡觉逛街看电影的时候帮我们挣钱。</p>
|
||||||
<p>话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是<strong>让钱为自己工作</strong>。</p>
|
<p>话说《穷爸爸富爸爸》这本书很多人都读过，罗伯特·清崎后来还写了一个系列，核心是富人不为钱工作，而是<strong>让钱为自己工作</strong>。</p>
|
||||||
<p>在这本书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：</p>
|
<p>在书里边，主要通过「购买」的方式来获得资产。这里是书中列出来的资产类型：</p>
|
||||||
<ul>
|
<ul>
|
||||||
<li>股票</li>
|
<li>股票</li>
|
||||||
<li>债券</li>
|
<li>债券</li>
|
||||||
@@ -391,7 +391,7 @@
|
|||||||
</ul>
|
</ul>
|
||||||
<p>所以这个系列后来就跑去教人投资和理财了。</p>
|
<p>所以这个系列后来就跑去教人投资和理财了。</p>
|
||||||
<p>我不是说投资理财不好，但是<strong>投资你得先有资</strong>、<strong>理财你得先有财</strong>。在风险可控的范围内，大部分投资理财的回报率差异不会特别大。如果你手上一百万都不到，可能折腾一年、背着挺大的风险也就是多挣了几万块钱。</p>
|
<p>我不是说投资理财不好，但是<strong>投资你得先有资</strong>、<strong>理财你得先有财</strong>。在风险可控的范围内，大部分投资理财的回报率差异不会特别大。如果你手上一百万都不到，可能折腾一年、背着挺大的风险也就是多挣了几万块钱。</p>
|
||||||
<p>在罗伯特的资产清单中，还有一个可以无成本获得类别 —— 版税。但其实在中国因为书卖得特别便宜，而版权又普遍不受重视，一些大厂都堂而皇之地侵权，其实很难获得高收益。</p>
|
<p>在罗伯特的资产清单中，还有一个可以无成本获得类别 —— 版税。但其实在中国因为书卖得特别便宜，而版权又普遍不受重视，一些大厂都堂而皇之的侵权，其实很难获得高收益。</p>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407154609.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407154609.png" alt=""></p>
|
||||||
<p>如果没有初步的积累、或者不想背负过大的风险，怎样才能获得资产？这个问题在大学时困扰了我很久，但在毕业后我可能找到了一个解决方案，它来自科技的发展、是时代的红利。</p>
|
<p>如果没有初步的积累、或者不想背负过大的风险，怎样才能获得资产？这个问题在大学时困扰了我很久，但在毕业后我可能找到了一个解决方案，它来自科技的发展、是时代的红利。</p>
|
||||||
|
|
||||||
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gitbook.page.hasChanged({"page":{"title":"资产和被动收入·其一 获得资产","level":"1.6","depth":1,"next":{"title":"资产和被动收入·其二 创造资产","level":"1.7","depth":1,"path":"ch05.md","ref":"ch05.md","articles":[]},"previous":{"title":"时间片优化·其二 提升单位时间效率","level":"1.5","depth":1,"path":"ch03.md","ref":"ch03.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch04.md","mtime":"2020-08-27T01:58:35.279Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T02:52:39.805Z"},"basePath":".","book":{"language":""}});
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<section class="normal markdown-section">
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<section class="normal markdown-section">
|
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||||||
<h1 id="资产和被动收入·其二-创造资产">资产和被动收入·其二 创造资产</h1>
|
<h1 id="资产和被动收入·其二-创造资产">资产和被动收入·其二 创造资产</h1>
|
||||||
<p>接着上一节的问题，如果我们不能购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。</p>
|
<p>接着上一节的问题，如果我们不能通过购买来获得资产，那么我们直接创造资产就好了。对于其他行业的人来说，创造资产的成本并不会比购买资产低多少。但是我们不同，我们是程序员，而这个世界正好从软件时代穿过，进入了互联网和移动互联网时代。</p>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407161315.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407161315.png" alt=""></p>
|
||||||
<p>我们可以用过自己的技能栈低成本、无风险的创造出各种数字的、虚拟的资产，这些资产同样可以七乘二十四小时的把钱放进我们的口袋。不是每个人都有我们这么幸运，程序员是为数不多的、自己掌控着大部分生产资料的人。大部分的程序员，离完整地做出一个商业产品，缺的可能只是一点美感和设计能力。</p>
|
<p>我们可以用过自己的技能栈低成本、无风险的创造出各种数字的、虚拟的资产，这些资产同样可以七乘二十四小时的把钱放进我们的口袋。不是每个人都有我们这么幸运，程序员是为数不多的、自己掌控着大部分生产资料的人。大部分的程序员，离完整地做出一个商业产品，缺的可能只是一点美感和设计能力。</p>
|
||||||
<p>当然，并不是所有的虚拟资产都适合我们以「副业」的方式去创造的。因为就像前面说的，这其实是一个资源和精力都非常缺乏的状态，所以我们也只能从庞大的可能性中选择那些适合个人的产品和服务。</p>
|
<p>当然，并不是所有的虚拟资产都适合我们以「副业」的方式去创造的。因为就像前面说的，这其实是一个资源和精力都非常缺乏的状态，所以我们也只能从庞大的可能性中选择那些适合个人的产品和服务。</p>
|
||||||
@@ -384,7 +384,7 @@
|
|||||||
<h2 id="自传播">自传播</h2>
|
<h2 id="自传播">自传播</h2>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407161734.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407161734.png" alt=""></p>
|
||||||
<p>首先是「<strong>自传播</strong>」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。</p>
|
<p>首先是「<strong>自传播</strong>」，就是说这个东西做出来了以后，它本身有很强的感染力，用了它的用户会主动地去推荐给其他用户，这样的话我们就不用自己花很大的成本去做营销。</p>
|
||||||
<p>对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身就自己就能传播，那么我们可以在零市场预算的情况下获得成长。</p>
|
<p>对于大部分程序员来讲，把程序写出来只是时间和精力问题。写不出来程序的程序员很少，但卖不出去的程序的程序员非常多。所以，如果我们做的这个东西它本身自己就能传播，那么我们就可以在零市场预算的情况下获得成长。</p>
|
||||||
<h2 id="ugc">UGC</h2>
|
<h2 id="ugc">UGC</h2>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407161700.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407161700.png" alt=""></p>
|
||||||
<p>第二类叫做「<strong>UGC</strong>」，用户贡献内容。它其实是一种更广义的众包。核心也是突破时间片限制。比如说我现在经营一个原创博客，天天都是自己写，就会觉得自己累得都不行了。</p>
|
<p>第二类叫做「<strong>UGC</strong>」，用户贡献内容。它其实是一种更广义的众包。核心也是突破时间片限制。比如说我现在经营一个原创博客，天天都是自己写，就会觉得自己累得都不行了。</p>
|
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@@ -438,7 +438,7 @@
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<script>
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var gitbook = gitbook || [];
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gitbook.page.hasChanged({"page":{"title":"资产和被动收入·其二 创造资产","level":"1.7","depth":1,"next":{"title":"资产和被动收入·其三 资产的量化评估","level":"1.8","depth":1,"path":"ch06.md","ref":"ch06.md","articles":[]},"previous":{"title":"资产和被动收入·其一 获得资产","level":"1.6","depth":1,"path":"ch04.md","ref":"ch04.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch05.md","mtime":"2020-05-08T02:41:57.909Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T01:42:26.101Z"},"basePath":".","book":{"language":""}});
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gitbook.page.hasChanged({"page":{"title":"资产和被动收入·其二 创造资产","level":"1.7","depth":1,"next":{"title":"资产和被动收入·其三 资产的量化评估","level":"1.8","depth":1,"path":"ch06.md","ref":"ch06.md","articles":[]},"previous":{"title":"资产和被动收入·其一 获得资产","level":"1.6","depth":1,"path":"ch04.md","ref":"ch04.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch05.md","mtime":"2020-08-27T02:05:36.288Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T02:52:39.805Z"},"basePath":".","book":{"language":""}});
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@@ -383,7 +383,7 @@
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|||||||
<p><img src="https://theseven.ftqq.com/20200407170730.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407170730.png" alt=""></p>
|
||||||
<p>项目的一般投入都是三项：「人」、「钱」、「时间」。</p>
|
<p>项目的一般投入都是三项：「人」、「钱」、「时间」。</p>
|
||||||
<p>「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。</p>
|
<p>「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。</p>
|
||||||
<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费.省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
|
<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费，省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
|
||||||
<p>这里要提醒大家的是，一定不要忘记维护成本。</p>
|
<p>这里要提醒大家的是，一定不要忘记维护成本。</p>
|
||||||
<p>我们卖时间片的时候，活干完就完了，钱就拿到手了。</p>
|
<p>我们卖时间片的时候，活干完就完了，钱就拿到手了。</p>
|
||||||
<p>但是在自己创造资产的时候，资产的每个细节基本都自己来 cover 的，所以<strong>维护成本一定要算进去</strong>。</p>
|
<p>但是在自己创造资产的时候，资产的每个细节基本都自己来 cover 的，所以<strong>维护成本一定要算进去</strong>。</p>
|
||||||
@@ -397,11 +397,11 @@
|
|||||||
<p>在评估产出的时候，可以分为「一次性的回报」和「周期性的回报」。</p>
|
<p>在评估产出的时候，可以分为「一次性的回报」和「周期性的回报」。</p>
|
||||||
<p>一次性回报，比如我们给人家做技术顾问。可能就是在周三拿到一个邮件介绍说是什么样的一个需求，有什么问题要解答。我们花上2~3个小时来准备，那在周末约一个时间，面谈一个小时，把之前准备的内容聊清楚，聊完了以后，回报就拿到手了。这就是一次性回报。</p>
|
<p>一次性回报，比如我们给人家做技术顾问。可能就是在周三拿到一个邮件介绍说是什么样的一个需求，有什么问题要解答。我们花上2~3个小时来准备，那在周末约一个时间，面谈一个小时，把之前准备的内容聊清楚，聊完了以后，回报就拿到手了。这就是一次性回报。</p>
|
||||||
<p>周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现<strong>在我创造的各种资产中，掘金小册的投入产出率是最高的</strong>。</p>
|
<p>周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现<strong>在我创造的各种资产中，掘金小册的投入产出率是最高的</strong>。</p>
|
||||||
<h2 id="持续性">持续性</h2>
|
<h2 id="可持续性">可持续性</h2>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407171408.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407171408.png" alt=""></p>
|
||||||
<p>持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，<strong>一个资产放在那个地方，它不可能一直就持续地挣钱</strong>。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。</p>
|
<p>持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，<strong>一个资产放在那个地方，它不可能一直就持续地挣钱</strong>。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。</p>
|
||||||
<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
|
<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成，要么我们就不去管它，让它慢慢地随着时间去消亡；要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
|
||||||
<p>或者我们就不去管它，让它慢慢地随着时间去消亡。对于不同的资产来讲，它只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
|
<p>对于不同的资产来讲，只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
|
||||||
<h2 id="风险">风险</h2>
|
<h2 id="风险">风险</h2>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407171237.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407171237.png" alt=""></p>
|
||||||
<p>程序员创造产品最大的风险是「<strong>没人用</strong>」，因为虽然大部分科班出身的程序员都学过需求分析，但仍然各种喜欢拿着锤子找钉子。</p>
|
<p>程序员创造产品最大的风险是「<strong>没人用</strong>」，因为虽然大部分科班出身的程序员都学过需求分析，但仍然各种喜欢拿着锤子找钉子。</p>
|
||||||
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<h1 id="适合程序员创造的资产·其三--付费社群">适合程序员创造的资产·其三 付费社群</h1>
|
<h1 id="适合程序员创造的资产·其三--付费社群">适合程序员创造的资产·其三 付费社群</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★ 准备一定的内容后就可以零成本开始</li>
|
<li>低投入：★★★★ 准备一定的内容后就可以零成本开始</li>
|
||||||
<li>产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高</li>
|
<li>高产出：★★★ 碎片化的内容，便宜。有关系、内幕和小道消息的收益高</li>
|
||||||
<li>持久性：★ 需要持续更新内容，维护社群氛围</li>
|
<li>可持续性：★ 需要持续更新内容，维护社群氛围</li>
|
||||||
<li>风险：★ 好像没啥风险</li>
|
<li>低风险：★★★★★ 好像没啥风险</li>
|
||||||
<li>门槛：★ 开通服务容易，卖会员难</li>
|
<li>低门槛：★★★★★ 开通服务容易，卖会员难</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p>收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。</p>
|
<p>收费群也可以来来收益。比如可以搞一个技术创业群，找一些创业成功的同学、做投资的同学、做法务的同学，面向想创业的同学开放，每人收个几百块的年费。然后你在创业过程中遇到的问题，都可以有人解答，不会觉得是孤零零的一个人。如果遇到了问题，群里的人可以解答；如果没遇到问题，那不是更好么。有种卖保险的感觉，哈哈哈。</p>
|
||||||
<p>比较好用的工具是 <a href="https://www.zsxq.com/" target="_blank">知识星球</a> 也就是之前的小密圈。这个工具比较适合交流和讨论，长文比较痛苦。可以发布到其他地方，然后粘贴回来。</p>
|
<p>比较好用的工具是 <a href="https://www.zsxq.com/" target="_blank">知识星球</a> 也就是之前的小密圈。这个工具比较适合交流和讨论，长文比较痛苦。可以发布到其他地方，然后粘贴回来。</p>
|
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gitbook.page.hasChanged({"page":{"title":"适合程序员创造的资产·付费社群","level":"1.12","depth":1,"next":{"title":"适合程序员创造的资产·书籍出版","level":"1.13","depth":1,"path":"ch11.md","ref":"ch11.md","articles":[]},"previous":{"title":"适合程序员创造的资产·付费专栏","level":"1.11","depth":1,"path":"ch12.md","ref":"ch12.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch10.md","mtime":"2020-08-27T02:32:39.535Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T02:52:39.805Z"},"basePath":".","book":{"language":""}});
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||||||
<h1 id="适合程序员创造的资产·书籍出版">适合程序员创造的资产·书籍出版</h1>
|
<h1 id="适合程序员创造的资产·书籍出版">适合程序员创造的资产·书籍出版</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★★ 书籍出版需要的内容更多，周期更长</li>
|
<li>低投入：★ 书籍出版需要的内容更多，周期更长</li>
|
||||||
<li>产出：★★★ 版税一般在8%~10%，但可以提升知名度</li>
|
<li>高产出：★★★ 版税一般在8%~10%，但可以提升知名度</li>
|
||||||
<li>持久性：★★★★ 书籍更新频次很低</li>
|
<li>可持续性：★★★★ 书籍更新频次很低</li>
|
||||||
<li>风险：★★ 反正不怎么挣钱，所以风险也不高</li>
|
<li>低风险：★★★★ 反正不怎么挣钱，所以风险也不高</li>
|
||||||
<li>门槛：★★★ 首先要有出版社愿意出，电子版也有门槛</li>
|
<li>低门槛：★★★★★ 首先要有出版社愿意出，电子版也有门槛</li>
|
||||||
</ul>
|
</ul>
|
||||||
<h2 id="实操分享">实操分享</h2>
|
<h2 id="实操分享">实操分享</h2>
|
||||||
<p>(内容来自我的文章《如何通过互联网出版一本小书》)</p>
|
<p>(内容来自我的文章《如何通过互联网出版一本小书》)</p>
|
||||||
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||||||
<h1 id="适合程序员创造的资产·付费专栏">适合程序员创造的资产·付费专栏</h1>
|
<h1 id="适合程序员创造的资产·付费专栏">适合程序员创造的资产·付费专栏</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★ 文字专栏，比视频投入低，但依然很费时间</li>
|
<li>低投入：★★★ 文字专栏，比视频投入低，但依然很费时间</li>
|
||||||
<li>产出：★★★ 文字类产品的售价普遍偏低</li>
|
<li>高产出：★★★ 文字类产品的售价普遍偏低</li>
|
||||||
<li>持久性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新</li>
|
<li>可持续性：★★★ 技术类课程大概半年需要更新一次，图文版更好更新</li>
|
||||||
<li>风险：★★ 从日常文章的受欢迎程度可以评估</li>
|
<li>低风险：★★★★ 从日常文章的受欢迎程度可以评估</li>
|
||||||
<li>门槛：★ 会写文章就可以</li>
|
<li>低门槛：★★★★★ 会写文章就可以</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p>最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。</p>
|
<p>最近一年有不少的付费文集产品出现，可以把它看成传统出版的一个网络版。一般是写作十篇以内的系列文章，定价为传统计算机书的一半到三分之一。付费文集产品通常是独家授权，所以在选择平台方面一定要慎重，不然一个好作品可能就坑掉了。</p>
|
||||||
<h2 id="掘金小册">掘金小册</h2>
|
<h2 id="掘金小册">掘金小册</h2>
|
||||||
@@ -436,7 +436,7 @@
|
|||||||
<script>
|
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|
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var gitbook = gitbook || [];
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gitbook.page.hasChanged({"page":{"title":"适合程序员创造的资产·付费专栏","level":"1.11","depth":1,"next":{"title":"适合程序员创造的资产·付费社群","level":"1.12","depth":1,"path":"ch10.md","ref":"ch10.md","articles":[]},"previous":{"title":"适合程序员创造的资产·付费课程","level":"1.10","depth":1,"path":"ch13.md","ref":"ch13.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch12.md","mtime":"2020-05-08T02:41:57.912Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T01:42:26.101Z"},"basePath":".","book":{"language":""}});
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<h1 id="适合程序员创造的资产·付费课程">适合程序员创造的资产·付费课程</h1>
|
<h1 id="适合程序员创造的资产·付费课程">适合程序员创造的资产·付费课程</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★★ 前期要准备，后期要剪辑，录音还可能要购买硬件</li>
|
<li>低投入：★ 前期要准备，后期要剪辑，录音还可能要购买硬件</li>
|
||||||
<li>产出：★★★★★ 用户愿意为好的课程花钱</li>
|
<li>高产出：★★★★★ 用户愿意为好的课程花钱</li>
|
||||||
<li>持久性：★★★ 技术类课程大概半年需要更新一次</li>
|
<li>可持续性：★★ 技术类课程大概半年需要更新一次</li>
|
||||||
<li>风险：★★★ 因为投入大，如果没人买就很亏，最好自带流量</li>
|
<li>低风险：★★ 因为投入大，如果没人买就很亏，最好自带流量</li>
|
||||||
<li>门槛：★★★ 有演讲经验很重要</li>
|
<li>低门槛：★★★ 有演讲经验很重要</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p>在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。</p>
|
<p>在线教育起来以后，录制教学视频也可以赚钱了。整体来讲，在我亲测过的各种变现方式中，付费课程是最稳定的、也最为大家的接受的。</p>
|
||||||
<h2 id="平台销售">平台销售</h2>
|
<h2 id="平台销售">平台销售</h2>
|
||||||
@@ -390,7 +390,7 @@
|
|||||||
<h4 id="网易云课堂">网易云课堂</h4>
|
<h4 id="网易云课堂">网易云课堂</h4>
|
||||||
<p>网易的课分三类：</p>
|
<p>网易的课分三类：</p>
|
||||||
<ul>
|
<ul>
|
||||||
<li>独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。</li>
|
<li>独立上架：等于网易提供平台（视频上传管理、用户管理、支付系统等），由你自己来负责营销。<del>这个分成比例在 9:1 ，平台收取 10% 的技术服务费。我觉得非常划算。</del> <a href="https://weibo.com/1088413295/JbTMyB29m?from=page_1005051088413295_profile&wvr=6&mod=weibotime" target="_blank">网易在2020年5月修改了协议</a>，目前分成比例为实际收入的50%.</li>
|
||||||
<li>精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。</li>
|
<li>精品课：由网易帮你推广，但需要和他们签订独立的合同，会收取更多的分成。最麻烦的是，通常是独家授权。一旦签署了，就不能在其他平台上架课程了。</li>
|
||||||
<li>微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。</li>
|
<li>微专业：这个是网易自己规划的课程体系，从课程的策划阶段就需要和他们深度沟通。也是网易推广力度最大、收益最大的一类课程。</li>
|
||||||
</ul>
|
</ul>
|
||||||
@@ -401,7 +401,7 @@
|
|||||||
</ul>
|
</ul>
|
||||||
<h4 id="udemy">Udemy</h4>
|
<h4 id="udemy">Udemy</h4>
|
||||||
<p>相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）</p>
|
<p>相比之下 Udemy 就很贵了，分成是 5:5 ；支付上国内用户只能通过信用卡或者银行卡绑 paypal 支付。但可以把课程推向全球。（但我英文还不能讲课🙃）</p>
|
||||||
<p>腾讯课堂没用过，欢迎熟悉的同学 PR 。</p>
|
<p>腾讯课堂暂不推荐。主要原因是我作为网易金云奖最佳课程得主，以个人身份申请讲师资格，三次被拒。所以我觉得其他同学的门槛可能会更高。听说以机构方式申请比较容易，但这要求你有公司资质。</p>
|
||||||
<h2 id="实操分享">实操分享</h2>
|
<h2 id="实操分享">实操分享</h2>
|
||||||
<p>（内容来自我的长文《如何做一个日入十万的技术课程》）</p>
|
<p>（内容来自我的长文《如何做一个日入十万的技术课程》）</p>
|
||||||
<h3 id="part-1">part 1</h3>
|
<h3 id="part-1">part 1</h3>
|
||||||
@@ -548,7 +548,7 @@
|
|||||||
<script>
|
<script>
|
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var gitbook = gitbook || [];
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||||||
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|||||||
@@ -377,11 +377,11 @@
|
|||||||
|
|
||||||
<h1 id="适合程序员创造的资产·应用市场卖付费软件">适合程序员创造的资产·应用市场卖付费软件</h1>
|
<h1 id="适合程序员创造的资产·应用市场卖付费软件">适合程序员创造的资产·应用市场卖付费软件</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★ 标准软件开发，就是需要买苹果的开发者program和测试用硬件 </li>
|
<li>低投入：★★★ 需要购买苹果的开发者program和日益昂贵的硬件测试用 </li>
|
||||||
<li>产出：★★★ 红海市场，需要想办法脱颖而出</li>
|
<li>高产出：★★★★ 红海市场，需要想办法脱颖而出，一旦用户起来，收益可观</li>
|
||||||
<li>持久性：★★★ 需要更跟上苹果更新的节奏</li>
|
<li>可持续性：★★★ 需要更跟上苹果更新的节奏</li>
|
||||||
<li>风险：★★ 最多也就是上架了没人用</li>
|
<li>低风险：★★★ 由于市场软件众多，需要想办法进入推荐。不过最多也就是上架了没人用</li>
|
||||||
<li>门槛：★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈</li>
|
<li>低门槛：★★★ 能挣钱的市场并不多，需要有能上苹果市场的技术栈</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407201107.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407201107.png" alt=""></p>
|
||||||
<p>开发软件放到应用商店卖钱，也不是什么新鲜事情了。自从移动互联网起来，就一直存在这个市场。这里就不再多说。</p>
|
<p>开发软件放到应用商店卖钱，也不是什么新鲜事情了。自从移动互联网起来，就一直存在这个市场。这里就不再多说。</p>
|
||||||
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|
||||||
|
|||||||
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|
|||||||
|
|
||||||
<h1 id="适合程序员创造的资产·订阅式软件和服务">适合程序员创造的资产·订阅式软件和服务</h1>
|
<h1 id="适合程序员创造的资产·订阅式软件和服务">适合程序员创造的资产·订阅式软件和服务</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能</li>
|
<li>低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能</li>
|
||||||
<li>产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入</li>
|
<li>高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入</li>
|
||||||
<li>持久性：★★ 需要定期更新大功能刺激用户续订</li>
|
<li>可持续性：★★ 需要定期更新大功能刺激用户续订</li>
|
||||||
<li>风险：★★★ 风险在于这部分只要是英文市场，如何获得关注是重点 </li>
|
<li>低风险：★★ 风险在于早期用户的获取，基于续订率</li>
|
||||||
<li>门槛：★ 标准软件开发</li>
|
<li>低门槛：★★★★★ 标准软件开发</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407201150.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407201150.png" alt=""></p>
|
||||||
<p>现在软件越来越难卖了，因为获取用户的成本正在变得越来越高。</p>
|
<p>现在软件越来越难卖了，因为获取用户的成本正在变得越来越高。</p>
|
||||||
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|
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gitbook.page.hasChanged({"page":{"title":"适合程序员创造的资产·订阅式软件和服务","level":"1.15","depth":1,"next":{"title":"适合程序员创造的资产·应用市场卖付费软件","level":"1.16","depth":1,"path":"ch14.md","ref":"ch14.md","articles":[]},"previous":{"title":"适合程序员创造的资产·模板、插件和源代码市场","level":"1.14","depth":1,"path":"ch16.md","ref":"ch16.md","articles":[]},"dir":"ltr"},"config":{"plugins":[],"styles":{"website":"mystyle.css","pdf":"mystyle.css","mobi":"mystyle.css","epub":"mystyle.css"},"pluginsConfig":{"highlight":{},"search":{},"lunr":{"maxIndexSize":1000000,"ignoreSpecialCharacters":false},"sharing":{"facebook":true,"twitter":true,"google":false,"weibo":false,"instapaper":false,"vk":false,"all":["facebook","google","twitter","weibo","instapaper"]},"fontsettings":{"theme":"white","family":"sans","size":2},"theme-default":{"styles":{"website":"styles/website.css","pdf":"styles/pdf.css","epub":"styles/epub.css","mobi":"styles/mobi.css","ebook":"styles/ebook.css","print":"styles/print.css"},"showLevel":false}},"theme":"default","pdf":{"pageNumbers":true,"fontSize":12,"fontFamily":"Arial","paperSize":"a4","chapterMark":"pagebreak","pageBreaksBefore":"/","margin":{"right":62,"left":62,"top":56,"bottom":56}},"structure":{"langs":"LANGS.md","readme":"README.md","glossary":"GLOSSARY.md","summary":"SUMMARY.md"},"variables":{},"language":"cn","links":{"sidebar":{"方糖气球":"http://ftqq.com/"}},"gitbook":"*"},"file":{"path":"ch15.md","mtime":"2020-05-08T02:41:57.915Z","type":"markdown"},"gitbook":{"version":"3.2.3","time":"2020-08-27T01:42:26.101Z"},"basePath":".","book":{"language":""}});
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@@ -377,15 +377,15 @@
|
|||||||
|
|
||||||
<h1 id="适合程序员创造的资产·模板、插件和源代码市场">适合程序员创造的资产·模板、插件和源代码市场</h1>
|
<h1 id="适合程序员创造的资产·模板、插件和源代码市场">适合程序员创造的资产·模板、插件和源代码市场</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本</li>
|
<li>低投入：★★★★ 通常是开发副产品，所以投入不算高，但需考虑推广成本</li>
|
||||||
<li>产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金</li>
|
<li>高产出：★★★★ 一旦找到位置，就可以持续销售，还是挣美金</li>
|
||||||
<li>持久性：★★ 根据平台的不同需要定期同步更新</li>
|
<li>可持续性：★★★ 根据平台的不同需要定期同步更新</li>
|
||||||
<li>风险：★★★★ 风险在于这部分主要是英文市场，如何获得关注是重点 </li>
|
<li>低风险：★★ 风险在于这部分主要是英文市场，如何获得关注是重点</li>
|
||||||
<li>门槛：★★ 前端可以做模板，后端可以写插件，全栈可以卖整站</li>
|
<li>低门槛：★★★★ 前端可以做模板，后端可以写插件，全栈可以卖整站</li>
|
||||||
</ul>
|
</ul>
|
||||||
<p>就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。</p>
|
<p>就像作家写书、音乐家作曲一样，其实程序员也可以创建有版权的数字内容，并通过售卖它来获得更好的收益。</p>
|
||||||
<p>虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。</p>
|
<p>虽然我们之前聊过基于版权的市场在国内基本可以忽略，但是在全球范围以内，在英文市场里，还是有很大的交易额的。</p>
|
||||||
<p>比如 Envato 旗下的模板交易市场 themeforest.net 和 代码插件交易市场 codecanyon.net 。</p>
|
<p>比如 Envato 旗下的模板交易市场 <a href="https://themeforest.net" target="_blank">themeforest.net</a> 和 代码插件交易市场 <a href="https://codecanyon.net" target="_blank">codecanyon.net</a> 。</p>
|
||||||
<p>我们重点来说说 themeforest 吧。</p>
|
<p>我们重点来说说 themeforest 吧。</p>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407193129.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407193129.png" alt=""></p>
|
||||||
<p>这个市场上有 47,000 多套 WordPress 和 HTML 的模板，最低的价格是两美金一套。</p>
|
<p>这个市场上有 47,000 多套 WordPress 和 HTML 的模板，最低的价格是两美金一套。</p>
|
||||||
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|
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|
||||||
|
|||||||
@@ -377,11 +377,11 @@
|
|||||||
|
|
||||||
<h1 id="适合程序员创造的资产·经营媒体账号并带货">适合程序员创造的资产·经营媒体账号并带货</h1>
|
<h1 id="适合程序员创造的资产·经营媒体账号并带货">适合程序员创造的资产·经营媒体账号并带货</h1>
|
||||||
<ul>
|
<ul>
|
||||||
<li>投入：★★★★ 需要持续不断的创作内容 </li>
|
<li>低投入：★ 需要持续不断的创作内容 </li>
|
||||||
<li>产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产</li>
|
<li>高产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产</li>
|
||||||
<li>持久性：★ 日更最少周更</li>
|
<li>可持续性：★ 日更最少周更</li>
|
||||||
<li>风险：★★★ 起步难，有内容没人看，越到后边风险越低</li>
|
<li>低风险：★★ 起步难，有内容没人看，越到后边风险越低</li>
|
||||||
<li>门槛：★ 会写字就能开始</li>
|
<li>低门槛：★★★★★ 会写字就能开始</li>
|
||||||
</ul>
|
</ul>
|
||||||
<h2 id="经营个人品牌和媒体账号">经营个人品牌和媒体账号</h2>
|
<h2 id="经营个人品牌和媒体账号">经营个人品牌和媒体账号</h2>
|
||||||
<p><img src="https://theseven.ftqq.com/20200407204938.png" alt=""></p>
|
<p><img src="https://theseven.ftqq.com/20200407204938.png" alt=""></p>
|
||||||
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