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<a href="http://ftqq.com/" target="_blank" class="custom-link">方糖气球</a>
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<li class="chapter " data-level="1.1" data-path="./">
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<a href="./">
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程序员如何优雅地挣零花钱
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</a>
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<li class="chapter " data-level="1.2" data-path="ch00.html">
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<a href="ch00.html">
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前言
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<li class="chapter " data-level="1.3" data-path="ch01.html">
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<a href="ch01.html">
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想明白自己的核心资源
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</a>
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</li>
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<li class="chapter " data-level="1.4" data-path="ch02.html">
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<a href="ch02.html">
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时间片优化·其一 提升单位时间收益
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</a>
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时间片优化·其二 提升单位时间效率
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</a>
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<li class="chapter " data-level="1.6" data-path="ch04.html">
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<a href="ch04.html">
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资产和被动收入·其一 获得资产
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</a>
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<a href="ch05.html">
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资产和被动收入·其二 创造资产
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</a>
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<li class="chapter " data-level="1.8" data-path="ch06.html">
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<a href="ch06.html">
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资产和被动收入·其三 资产的量化评估
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</a>
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</li>
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<li class="chapter " data-level="1.9" data-path="ch07.html">
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<a href="ch07.html">
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销售时间片的方式
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</a>
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<li class="chapter " data-level="1.10" data-path="ch13.html">
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<a href="ch13.html">
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适合程序员创造的资产·付费课程
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</a>
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<li class="chapter " data-level="1.11" data-path="ch12.html">
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适合程序员创造的资产·付费专栏
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</a>
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<li class="chapter " data-level="1.12" data-path="ch10.html">
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<a href="ch10.html">
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适合程序员创造的资产·付费社群
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</a>
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<li class="chapter " data-level="1.13" data-path="ch11.html">
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适合程序员创造的资产·书籍出版
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</a>
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<li class="chapter " data-level="1.14" data-path="ch16.html">
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适合程序员创造的资产·模板、插件和源代码市场
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</a>
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<li class="chapter active" data-level="1.15" data-path="ch15.html">
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适合程序员创造的资产·订阅式软件和服务
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</a>
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<li class="chapter " data-level="1.16" data-path="ch14.html">
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<a href="ch14.html">
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适合程序员创造的资产·应用市场卖付费软件
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</a>
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<li class="chapter " data-level="1.17" data-path="ch17.html">
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适合程序员创造的资产·经营媒体账号并带货
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</a>
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<li class="chapter " data-level="1.18" data-path="ch99.html">
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后记
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Published with GitBook
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<!-- Title -->
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<h1>
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<a href="." >适合程序员创造的资产·订阅式软件和服务</a>
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<h1 id="适合程序员创造的资产·订阅式软件和服务">适合程序员创造的资产·订阅式软件和服务</h1>
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<ul>
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<li>低投入：★★ 基本功能免费、增值服务订阅，需要花不少时间和精力做免费功能</li>
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<li>高产出：★★★★ 采用订阅模式，可以锁定用户，每个月都有收入</li>
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<li>可持续性：★★ 需要定期更新大功能刺激用户续订</li>
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<li>低风险：★★ 风险在于早期用户的获取，基于续订率</li>
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<li>低门槛：★★★★★ 标准软件开发</li>
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</ul>
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<p><img src="https://theseven.ftqq.com/20200407201150.png" alt=""></p>
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<p>现在软件越来越难卖了，因为获取用户的成本正在变得越来越高。</p>
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<p>但是软件订阅也正在兴起。什么是软件订阅呢？</p>
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<p>以前，我们买的软件基本都是一次性付费的。从用户的角度看，这是很爽的，买完以后就可以一直用。</p>
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<p>但是从软件开发者的角度去看，他需要不停的随着操作系统的升级和用户的需求去升级和修bug，有着大量的维护成本。同时，因为老用户已经花完钱了，所以还要不停的去寻找新用户。这样就牵扯了大量的精力。</p>
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<p>软件订阅的方式，是说用户不用一次性付很多的钱，可以支付一点点，但会有使用期限制，如果你想一直使用，可能每个月都要花上一些钱。</p>
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<p>这是一个很好的模式，但是软件订阅给客户带来了风险，比如说，突然有一天开发公司倒闭了，那么就没法续费了。所以也有很多用户是不愿意购买订阅服务的，我就是其中之一。</p>
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<p>这里想说的是，订阅的服务一定要合理。比如有一些云端的功能我们要使用，那这个时候，订阅功能就是合理的。</p>
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<p>你一个万年不更新的纯客户端，还要搞成订阅一个月收几块钱，就不合理了。</p>
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<p>转订阅的软件很多，比如 Sketch，直接把之前买断的老用户扔了，强制让按年付费。也有良心一点的，比如 MindNode，之前买断的老用户可以一直用。但无论如何，订阅的软件是越来越多了。</p>
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<p>说不定以后针对订阅软件，搞一个一次性买断的竞品，反而会很好卖 🤣</p>
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