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<li class="chapter " data-level="1.1" data-path="./">
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<a href="./">
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程序员如何优雅地挣零花钱
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</a>
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前言
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想明白自己的核心资源
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<a href="ch02.html">
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时间片优化·其一 提升单位时间收益
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</a>
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时间片优化·其二 提升单位时间效率
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</a>
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资产和被动收入·其一 获得资产
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资产和被动收入·其二 创造资产
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</a>
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资产和被动收入·其三 资产的量化评估
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</a>
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销售时间片的方式
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</a>
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<li class="chapter " data-level="1.10" data-path="ch13.html">
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<a href="ch13.html">
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适合程序员创造的资产·付费课程
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</a>
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适合程序员创造的资产·付费专栏
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</a>
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适合程序员创造的资产·付费社群
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适合程序员创造的资产·书籍出版
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</a>
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<li class="chapter " data-level="1.14" data-path="ch16.html">
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适合程序员创造的资产·模板、插件和源代码市场
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</a>
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<a href="ch15.html">
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适合程序员创造的资产·订阅式软件和服务
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</a>
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<li class="chapter " data-level="1.16" data-path="ch14.html">
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适合程序员创造的资产·应用市场卖付费软件
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适合程序员创造的资产·经营媒体账号并带货
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</a>
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<li class="chapter " data-level="1.18" data-path="ch99.html">
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后记
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Published with GitBook
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<!-- Title -->
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<h1>
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<a href="." >适合程序员创造的资产·经营媒体账号并带货</a>
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<h1 id="适合程序员创造的资产·经营媒体账号并带货">适合程序员创造的资产·经营媒体账号并带货</h1>
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<ul>
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<li>投入：★★★★ 需要持续不断的创作内容 </li>
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<li>产出：★★★★ 不火的时候没啥产出，火了就多了。另外粉丝也是资产</li>
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<li>持久性：★ 日更最少周更</li>
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<li>风险：★★★ 起步难，有内容没人看，越到后边风险越低</li>
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<li>门槛：★ 会写字就能开始</li>
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</ul>
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<h2 id="经营个人品牌和媒体账号">经营个人品牌和媒体账号</h2>
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<p><img src="https://theseven.ftqq.com/20200407204938.png" alt=""></p>
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<p>对于一个现代网民来讲，经营自己的个人品牌和媒体账号已经变成了一个非常非常基础的操作，不管你是程序员还是从事其他的行业，都离不开这些东西。</p>
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<p>我以前在微博上说，现在是一个非常好的时代，网络的普及移动互联网的大规模覆盖，让过去本来很小众的群体，可以通过网络凝在一起。积少成多，小众群体就不那么小众了。</p>
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<p>过去你一个很小众的爱好，是没有办法靠兴趣来养家糊口的，只能去一家大公司去从事一些自己不那么乐意去做的工作。</p>
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<p>但在现在这个时代，全国、全世界的小众群体就不再小众，我们就可以从这个市场上得到足够多的收益来养活自己。</p>
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<p>即使你不需要靠这个来生活，经营个人品牌也会在工作上给你带来很大的助力。一旦你在行业里，慢慢有了个人影响力，这些会跟着你从一家公司到另一家公司。而不是像那些基于公司和平台的影响力，一旦你离开，就和你再也没有关系。</p>
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<p>就算单纯从锻炼写作和表达能力角度讲，它也会给你带来丰厚的回报。</p>
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<p>所以从各种角度来讲，经营好个人品牌和媒体账号都是一件非常重要的事情。它还能顺便解决掉绝大部分程序员在创建资产时，遇到的那个最大的问题 —— 早期用户从哪儿来。</p>
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<h2 id="带货变现">带货变现</h2>
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<p><img src="https://theseven.ftqq.com/20200407205102.png" alt=""></p>
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<p>经营得比较好的媒体账号是可以将流量和影响力进行变现的。</p>
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<p>像我们程序员可以通过创造虚拟资产来进行变现。但并不是所有的行业有这么幸运。有些行业经营的是实体经济，它的制造需要工厂、需要工人，会有库存，需要物流，所以更多的媒体账号也靠带货来变现。</p>
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<p>如果我们的核心目的不是经营个人品牌，而是带货的话，在品牌早期就应该选择和钱近的方向。比如数码、汽车、房地产、快消等，和花钱密切相关的领域，这样才更容易获得厂商的广告和赞助，自己组织货源以后才更好销售。</p>
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<p>当然这个不是绝对的，如果你能和受众建立起很强的信任关系，那么也可能你卖啥他们都会买…</p>
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