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程序员如何优雅地挣零花钱
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时间片优化·其一 提升单位时间收益
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时间片优化·其二 提升单位时间效率
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资产和被动收入·其一 获得资产
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资产和被动收入·其二 创造资产
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资产和被动收入·其三 资产的量化评估
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销售时间片的方式
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适合程序员创造的资产·付费课程
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适合程序员创造的资产·付费社群
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适合程序员创造的资产·书籍出版
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适合程序员创造的资产·模板、插件和源代码市场
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适合程序员创造的资产·订阅式软件和服务
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适合程序员创造的资产·应用市场卖付费软件
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适合程序员创造的资产·经营媒体账号并带货
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后记
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<!-- Title -->
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<h1>
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<a href="." >适合程序员创造的资产·书籍出版</a>
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<h1 id="适合程序员创造的资产·书籍出版">适合程序员创造的资产·书籍出版</h1>
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<ul>
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<li>低投入：★ 书籍出版需要的内容更多，周期更长</li>
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<li>高产出：★★★ 版税一般在8%~10%，但可以提升知名度</li>
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<li>可持续性：★★★★ 书籍更新频次很低</li>
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<li>低风险：★★★★ 反正不怎么挣钱，所以风险也不高</li>
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<li>低门槛：★★★★★ 首先要有出版社愿意出，电子版也有门槛</li>
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</ul>
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<h2 id="实操分享">实操分享</h2>
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<p>(内容来自我的文章《如何通过互联网出版一本小书》)</p>
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<p>2014年十月长假我终于把《程序员跳槽全攻略》写完并发布了。目前已经在亚马逊、多看、豆瓣和百度阅读上架，春节后会出纸版。这里和大家分享一下写书时遇到的各种问题。</p>
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<h3 id="工具">工具</h3>
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<p>书写工具是非常重要的，如果你正好写技术书，那么你可能会喜欢MarkDown编辑器。我推荐使用GitBook，原因如下：</p>
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<ul>
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<li>它支持MarkDown和实时预览</li>
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<li>可以自动生成PDF、Mobi和ePub格式</li>
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<li>还能顺便生成Web网站</li>
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</ul>
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<p>最近GitBook改版了，做成了在线服务，之前它还提供一个跨平台的本地编辑器，用起来还不错，但是有两个小bug：</p>
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<ul>
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<li>新建章节的时候不能使用中文，需要先用英文，然后再改成中文。</li>
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<li>当一行文字中既有中文又有英文时，换行处偶尔会有文字重叠。（这些问题是我在2014年12月时遇到的，最新版不知道修复没有）</li>
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</ul>
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<p>如果你觉得不能忍受的话，可以用GitBook生成MD文件后，用其他编辑器来书写。GitBook的好处是可以通过拖拽的方式来调整章节顺序和层次。</p>
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<p>在输出时，可以发布到云端，由GitBook来帮你转码；也可以在本地自行转换。</p>
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<h3 id="渠道">渠道</h3>
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<h4 id="自主售卖">自主售卖</h4>
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<p>上架到数字商品代售平台，创建商品页面，然后自行销售。</p>
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<p><a href="https://gumroad.com/" target="_blank">Gumroad</a>
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<img src="https://theseven.ftqq.com/20200407190723.png" alt=""></p>
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<p><a href="mianbaoduo.com">面包多</a>
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<img src="https://theseven.ftqq.com/20200407190843.png" alt=""></p>
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<h4 id="电子书平台">电子书平台</h4>
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<h5 id="多看和亚马逊">多看和亚马逊</h5>
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<p>多看和亚马逊中国没有自主提交入口，但是可以通过代理发布商来做。我使用的是BookDNA。</p>
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<p><img src="https://theseven.ftqq.com/20200407175556.png" alt=""></p>
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<p>BookDNA的服务是收费的，除了会在图书收入上分成外，还有排版费用，大概在500左右，我仔细看过他们排版的电子版，在图片、注释和外部链接等方面做得很不错，还是用了心的。</p>
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<p>BookDNA的流程是先上传书籍，通过他们审核以后，再付款和签订合同。亚马逊上架比较快，20天就OK了，而多看和豆瓣就慢了挺多（我这里慢了一个月）。</p>
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<p>除了多看和亚马逊中国，BookDNA还能同时发布到百度、淘宝、豆瓣几个平台，如果你用的话建议就一起发布了。</p>
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<p>BookDNA的缺点是，因为是代理平台，所以销售情况反馈是滞后的（定期汇总），不能像百度阅读那样实时看到收益；另外电子版权是需要授权给他们的，要自己评估下风险。</p>
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<h4 id="纸版">纸版</h4>
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<p>如果电子版卖得不错，你还可以考虑出版纸书。可以拿电子版去联系编辑，更多的情况是对方会找上门。</p>
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<p>关于纸版书，以前我一直以为字数太少是不能出版的，但后来才发现，其实2万到3万字的书，出版社也会愿意出的。</p>
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<p>这实在是一个好消息，很多技术书为了凑字数，活生生把手册给放上去当附录了；或者明明是写PHP高阶开发的，为了字数还要讲MySQL…</p>
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<p>而现在，你可以针对一个非常细分的领域，把它讲透，然后针对一个特定人群进行销售。</p>
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<h3 id="心得">心得</h3>
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<p>和博文相比，书籍还是更能系统性的表达的自己想法，也能在更大层面上体现自己的专业能力。借助社交网络和在线出版平台，我们也能实时看到读者的反馈。</p>
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<p>建议大家多写一些系列博文，可以在合适的时候结集出版，这样既不会对自己的时间造成压力，也能较早的影响目标群体，培养潜在的读者人群，一举多得。</p>
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