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EasyChen
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<p><img src="https://theseven.ftqq.com/20200407170730.png" alt=""></p>
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<p>项目的一般投入都是三项：「人」、「钱」、「时间」。</p>
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<p>「人」和「时间」不多说，通常就是我们自己和挤出来的那点时间了。</p>
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<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费.省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
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<p>「钱」方面，我们也需要一点启动资金，但<strong>不用花大钱去购买各种固定资产。这也是我们这个行业能自己动手创造资产的一个重要原因</strong>。尤其是现在，云计算已经普及了。即使是很大访问量的网站，我们直接租用云服务，按用量付费，省钱又省心。我大学刚毕业的时候，要是做大点的网站，还要自己去买服务器，自己扛去机房托管。现在只需要点点鼠标就能买到一堆 vps ，其实是蛮幸福的。</p>
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<p>这里要提醒大家的是，一定不要忘记维护成本。</p>
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<p>我们卖时间片的时候，活干完就完了，钱就拿到手了。</p>
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<p>但是在自己创造资产的时候，资产的每个细节基本都自己来 cover 的，所以<strong>维护成本一定要算进去</strong>。</p>
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@@ -397,11 +397,11 @@
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<p>在评估产出的时候，可以分为「一次性的回报」和「周期性的回报」。</p>
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<p>一次性回报，比如我们给人家做技术顾问。可能就是在周三拿到一个邮件介绍说是什么样的一个需求，有什么问题要解答。我们花上2~3个小时来准备，那在周末约一个时间，面谈一个小时，把之前准备的内容聊清楚，聊完了以后，回报就拿到手了。这就是一次性回报。</p>
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<p>周期性回报，比如说我们在掘金上写了一个小册，那只要有人在购买，我们就会不停的有收益，这种收入一般按月结，所以每次看起来没多少，但加起来还是挺多的。我之前算了一下，发现<strong>在我创造的各种资产中，掘金小册的投入产出率是最高的</strong>。</p>
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<h2 id="持续性">持续性</h2>
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<h2 id="可持续性">可持续性</h2>
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<p><img src="https://theseven.ftqq.com/20200407171408.png" alt=""></p>
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<p>持续性是我以前忽略掉的一个东西，后来被我追加上来。这其实是一个非常浅显的道理，<strong>一个资产放在那个地方，它不可能一直就持续地挣钱</strong>。就像电池光用不充电的话，总会有用光的一天（别和我提太阳能电池）。</p>
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<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
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<p>或者我们就不去管它，让它慢慢地随着时间去消亡。对于不同的资产来讲，它只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
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<p>这是因为我们创造这个资产的时候，它是面对一个市场需求的。而这个需求本身它会随时间变动。绝大部分的情况下，需求和我们提供的解决方案之间的契合度，会随着时间越来越差。最后就会变成，要么我们就不去管它，让它慢慢地随着时间去消亡；要么我们又要花成本去维护它，把它从偏差的地方给拉回来，重新覆盖到需求上面。把用户的满意度、用户的体验、市场的趋势给重新考虑进去，让我们资产的生命期变得更长。</p>
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<p>对于不同的资产来讲，只是过程的快慢会不一样，但整体来讲，都是会有这么一个过程的。</p>
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<h2 id="风险">风险</h2>
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<p><img src="https://theseven.ftqq.com/20200407171237.png" alt=""></p>
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<p>程序员创造产品最大的风险是「<strong>没人用</strong>」，因为虽然大部分科班出身的程序员都学过需求分析，但仍然各种喜欢拿着锤子找钉子。</p>
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