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<section class="normal markdown-section">
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<h1 id="资产和被动收入·其二-创造资产">资产和被动收入·其二 创造资产</h1>
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<p>接着上一节的问题,如果我们不能购买来获得资产,那么我们直接创造资产就好了。对于其他行业的人来说,创造资产的成本并不会比购买资产低多少。但是我们不同,我们是程序员,而这个世界正好从软件时代穿过,进入了互联网和移动互联网时代。</p>
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<p>接着上一节的问题,如果我们不能通过购买来获得资产,那么我们直接创造资产就好了。对于其他行业的人来说,创造资产的成本并不会比购买资产低多少。但是我们不同,我们是程序员,而这个世界正好从软件时代穿过,进入了互联网和移动互联网时代。</p>
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<p><img src="https://theseven.ftqq.com/20200407161315.png" alt=""></p>
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<p>我们可以用过自己的技能栈低成本、无风险的创造出各种数字的、虚拟的资产,这些资产同样可以七乘二十四小时的把钱放进我们的口袋。不是每个人都有我们这么幸运,程序员是为数不多的、自己掌控着大部分生产资料的人。大部分的程序员,离完整地做出一个商业产品,缺的可能只是一点美感和设计能力。</p>
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<p>当然,并不是所有的虚拟资产都适合我们以「副业」的方式去创造的。因为就像前面说的,这其实是一个资源和精力都非常缺乏的状态,所以我们也只能从庞大的可能性中选择那些适合个人的产品和服务。</p>
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<h2 id="自传播">自传播</h2>
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<p><img src="https://theseven.ftqq.com/20200407161734.png" alt=""></p>
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<p>首先是「<strong>自传播</strong>」,就是说这个东西做出来了以后,它本身有很强的感染力,用了它的用户会主动地去推荐给其他用户,这样的话我们就不用自己花很大的成本去做营销。</p>
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<p>对于大部分程序员来讲,把程序写出来只是时间和精力问题。写不出来程序的程序员很少,但卖不出去的程序的程序员非常多。所以,如果我们做的这个东西它本身就自己就能传播,那么我们可以在零市场预算的情况下获得成长。</p>
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<p>对于大部分程序员来讲,把程序写出来只是时间和精力问题。写不出来程序的程序员很少,但卖不出去的程序的程序员非常多。所以,如果我们做的这个东西它本身自己就能传播,那么我们就可以在零市场预算的情况下获得成长。</p>
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<h2 id="ugc">UGC</h2>
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<p><img src="https://theseven.ftqq.com/20200407161700.png" alt=""></p>
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<p>第二类叫做「<strong>UGC</strong>」,用户贡献内容。它其实是一种更广义的众包。核心也是突破时间片限制。比如说我现在经营一个原创博客,天天都是自己写,就会觉得自己累得都不行了。</p>
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